Lux Laundry Soap, 1919

Lux Laundry Soap ad, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 564 x 860 size.

"Just as pretty as the day you bought it
Today laundering need not ruin the finest fabrics

You used to think you might as well throw away as trust them to the laundry! So you bowed to fate and ran up truly frightful cleaners' bills. Your fragile Georgette blouses, that very special negligee, the important sheer little collars and cuffs, even the blankets and baby's woolens - you had to send them all to the cleaner's.

BUT these are horrid, bad dreams of the past. Today there is hardly a fabric that Lux has not made it possible to launder quickly, perfectly."