Tokalon face cream, 1945

O Século Ilustrado, Nº409, 1945 - 12a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, Nº409, 1945.

"I declare! This Biocel food is wonderful for my skin! It proves that one's Skin can eat

My doctor told me that the Biocel contained in this special food is obtained from carefully selected young animals. It penetrates deeply into the skin and supllies it with all the elements it needs to stay firm, fresh and young. It was discovered by a great professor from the Vienna University, and it's been blended with Tokalon face cream. It's Pink, in just the right portions to nurish the cutaneous fibres. Use this cream at night before you go to bed and in the morning use the White Tokalon cream. In three days it will rid you from your skin's imperfections and from flacid, rough muscles. Professor Dr. Stejskal conducted a series of tests in a Vienese hospital on women from the ages of 55 to 72, and their wrinkles disappeared in less than six weeks."

REO cars, 1930

Ilustração, No. 114, Septembre 16 1930 - 8, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, September 16 1930. Click image for 1100 x 1504 size.

"The owners of a REO enjoy its good functioning and great comfortableness

The magnificent functioning of the REO is greatly appreciated by its owners, because it goes along with other no less desirable qualities, such as: great comfortableness, economy and durability."

Chicago Mail Order Co. ad, 1927

Chicago Mail Order Co. ad, 1927, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 652 x 900 size.

Pet Evaporated Milk, 1978

Pet Evaporated Milk ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 672 x 874 size.

"The Cream of evaporated milk

PET is made to be rich. So very, very rich, you can use it as cream. That's why it's the cream of Evaporated Milk.

Creamy
Smooth in your coffee.

Like cream, PET lightens the taste as it lightens the color. Smooth, mellow. Glowing with flavor. And it's so economical to use."

Jewels by Trifari,1960

"Jewels by Trifari" ad,1960, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

Lux Soap, 1919

1919 February Ladies Home Journal Lux Soap Ad flickr, originally uploaded by deeAuvil.com.

Ladies Home Journal, February

Valentin de Carvalho Electrical Discophones, 1945

O Século Ilustrado, Nº409, 1945 - 24a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, Nº409, 1945.

"Electrical discophones
A new shipping has arrived

Simple models with automatic shifting, in polished wood cases or lined suitcases."

Lithinés du Dr. Gustin, 1930

Ilustração, No. 114, Septembre 16 1930 - 6b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, Septembre 16 1930. Click image for 868 x 978 size.

"Excessive uric acid is dangerous to everyone, because it causes a poisoning of the blood. It is the main cause or arthritis. It is a true shackle that one might have to drag along during one's whole life. The most effective, easy and economic treatment consists of always drinking water that's been prepared with Lithinés du Dr. Gustin. It is the wisest regimen to follow, both by the healthy and the ill, to preserve themselves from the ailments of excessive uric acid, such as:

Rheumatism, gout, hepatic and nephritic colics, gall bladder stones, sciatic, diabetes, etc.

Only this way one can avoid poisoning by uric acid and its consequences.

Do not be fooled by imitations."

Colgate Ribbon Dental Cream, 1920

Colgate Ribbon Dental Cream ad, 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 652 x 888 size.

"The Man in the Moon

The Man in the Moon came down,
Heigh, ho,
He tumbled out of bed.
He wasn't ready for sleep,
Oh, no,
'Something is wrong', he said,
'A bed in the moon is nice,
Ho, ho,
But harder than it may seem
When teeth aren't cleaned at night -
You know,
With Ribbon Dental Cream.'
We gave him a tube, we did,
Tra, lo,
He thanked us much and said,
'Now I can sleep at night,
Heigh, ho,
With clean teeth in my head.'
Good night to you, my Dears,
By, lo,
I'll go to bed and dream
Oh health that comes from use,
Just so,
Of Ribbon Dental Cream.

Moon Man says:-

So many mothers and fathers like to keep their teeth clean and bright with Colgate's Ribbon Dental Cream, that it is no wonder boys and girls ask for this delicious dentifrice to use on their own tooth brushes.

If you want a new little book, just ask for 'Baby's Own Testimonial', and we will send it to you without charge."

Lux Laundry Soap, 1919

Lux Laundry Soap ad, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 564 x 860 size.

"Just as pretty as the day you bought it
Today laundering need not ruin the finest fabrics

You used to think you might as well throw away as trust them to the laundry! So you bowed to fate and ran up truly frightful cleaners' bills. Your fragile Georgette blouses, that very special negligee, the important sheer little collars and cuffs, even the blankets and baby's woolens - you had to send them all to the cleaner's.

BUT these are horrid, bad dreams of the past. Today there is hardly a fabric that Lux has not made it possible to launder quickly, perfectly."

Sapolio Soap, ca. 1906

Sapolio Soap ad, ca. 1906, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 596 x 870 size.

"In days of old
Ye witches bold
Swept cobwebs
From the sky

But modern maid
Is not Afraid
Sapolio
To try."

Brach's Candy, 1978

Brach's Candy ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 542 x 700 size.

"Real chocolate and fresh, natural ingredients... that's why Brach's chocolate candies taste better.

Brach's wants you and your family to enjoy the best taste and value in chocolate candy. That's why we still take those special steps that make Brach's taste better than other candy. We roast and blend our own cocoa beans, then we prepare seven different real chocolate recipes to give us the best-tasting chocolate for each delicious center. Brach's uses just the right amount of natural ingredients like butter, milk, real oil of peppermint, plump Michigan cherries and fresh ingredients such as crunchy peanuts, chewy raisins and more. We double dip our peanuts in two coatings of real chocolate. And only Brach's Bridge Mix has twelve different centers. No wonder Brach's is still number one for the best-tasting treat in chocolate candy.

For all the good things in candy, look for the familiar Brach's stripes."

Honda, 1967

"Honda" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"Honda shapes the world of wheels."

Dixi machines, 1945

O Século Ilustrado, Nº409, 1945 - 24b, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, Nº409, 1945.

"It's easy to work in a modern office!

With adding machines Dixi

They increase the productivity of your staff, avoid mistakes in accounting, They ease and develop your business. It's in your own interest, if you do not know these machines yet, to allow us to send you one on an experimental basis, without any commitment to purchase one."

Cafiaspirina Bayer, 1930

Ilustração, No. 114, Septembre 16 1930 - 6a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, Septembre 16 1930. Click image for 864 x 1263 size.

"Shortly after...

I took the first pills all my sickness ceased and the day afterwards I was able to fulfill my Parliament duties. Ever since I always carry with me Cafiaspirina Bayer, which has conquered not only my admiration as well as all my family's, who, following my example, use it whenever they feel the need.

... As this gentleman thinks, so do many others. You yourself will be convinced.

Cafiaspirina brings well being, relieves the brain and does not attack the heart or kidneys."

Cotton Textile Institute, 1929

Cotton Textile Institute ad, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 650 x 876 size.

"Let's double for smartness in cottons

For play for school for parties"

Armour Chili, (detail), 1958

1958.11.17 Life Magazine P010 [Armour Chili Guy Detail], originally uploaded by Wishbook.

Life Magazine.

Murad Cigarettes, 1919

Murad Cigarettes, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 633 x 897 size.

"Judge for yourself - compare MURAD with any 30 cent cigarette."

Betty Crocker Cake Mix, 1978

Betty Crocker Cake Mix ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 526 x 700 size.

"Mmmoister.

Other cake mixes may be moist. But they're not SuperMoist.

Try new SuperMoist. The moistest layer cake ever from Betty Crocker. It's the special pudding in the mix that makes SuperMoist so unbelievably moist."

Gordon's Gin, 1967

"Gordon's Gin" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"What will the English think of next?"

Marlice, 1946

O Século Ilustrado, March 16, 1946 - 10a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 668 x 1000 size.

"Marlice, Perfumer, Paris"

Kodak, 1930

Ilustração, No. 114, Septembre 16 1930 - 2, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, September 16 1930. Click image for 1080 x 1521 size.

"Beach time

Who can describe the imcomparable beauty of days spent at the beach, the liveliness of people gathering around, the joy of bathers rocking in the waves, the comical incidents that happen constantly, filling the beach with life, and movement!

Holidays spent at the beach require a 'Kodak'

You can only keep those enchanting memories with a 'Kodak', which you can easily learn to handle and will provide you with beautiful photographs! And thanks to its ample experience - the longest in the making of amateur cameras - the Kodak Company puts at your disposal dozens of models, between which you may choose the camera that's most convenient to your purse."

Edith E. Butler, Kalburnie Gingham Fabrics ad, 1922

Edith E. Butler, Kalburnie Gingham Fabrics ad, 1922, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 705 x 998 size.

"Kalburnie Gingham

Name on Every Yard 32 inches wide

Lancaster Mills, Makers

Ginghams Are Blithe and Gay

The patterns and colorings of Kalburnie Gingham suggest happy hours. Smiles seem woven in every thread. The colors and designs please the eye. The price pleases the pocketbook.

For all-the-year wear Kalburnie Gingham makes excellent play and school frocks. The weave is sturdy. The weight is heavy enough for wear, and light enough for coolness. Guaranteed to satisfy or your money back.

Kalburnie Gingham is woven at Lancaster Mills, the oldest, most experienced gingham mills in the country. Ask for it at any dry goods store, prices at thirty cents a yard. Samples on request."

Murad, 1918

Murad, 1918, originally uploaded by Gatochy.

The Canadian Railways, 1950s

The Canadian Railways Brochure, originally uploaded by glen.h.

"Re-discover the romance of train travel - on The Canadian."

Jell-O, 1970

Jell-O Gelatin, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 670 x 874 size.

"The 'notice anything different about me tonight dear?' Pudding."