Diet Imperial, 1967

"Diet Imperial" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"1/2 the calories of regular margarine

Diet Imperial is a brand-new soft spread that lets you cut calories without cutting flavor. Because you get the very same flavor ingredients of famous Imperial Margarine plus liquid corn oil, yet only 1/2 the calories! Tastes so good, you'd buy it for the flavor alone. Use it on everything from aspargus to zucchini. It's a great new way to help stay yum and slim! Try new Diet Imperial soon.

Diet Imperial's taste never goes to your waist

New Diet Imperial is soft in texture so it's super spreadable! Comes in two handy new servers."