Wesson Oil, 1960s

Wesson Oil, originally uploaded by Shelf Life Taste Test.

"Wesson Oil takes the smoke out of frying!

Make this test yourself (both dials set on 375º)

Solid shortenings smoke because they contain an emulsifier. This 'additive' is good for baking, but smokes in frying. Wesson Oil does not smoke because there's nothing added to it. You know by the light clear color, it is all pure vegetable oil.

Smoke's out, flavor's in these glorious fritters. Delicate Wesson Oil fries them ever so lightly without greasy taste or clinging odor, never adds taste of its own. So you get all the natural flavor of the sweet corn ticked in the crisps, golden batter. Wesson Oil is your freshest pure vegetable oil for good nutrition - and costs so little, too.

New! Pancake Corn Fritters

Blend together 1 egg. 1/4 cup milk
Stir in 1 cup pancake mix
1 can (12 ounces) whole kernel corn, drained

Fluffy fritters need a light hand so don't overbeat. Drop by teaspoonfuls into hot Wesson Oil (1 inch deep) and cook slowly until golden brown, about 4 minutes. 10 to 24 fritters.
Serve hot with lots of Cabin Syrup."