Scanned from Taschen's "All-American Ads of the 60s".
"What's a beautiful girl like you doing with a heavy duty detergent like this?
The whole wash, of course! With new Cold Power, there's nothing to it! In cold water, new Cold Power coaxes the meanest dirt out of anything London, Paris or Seventh Avenue can dream up, whether it's a synthetic or natural fabric.
With Cold Power and cold water, there's none of the shrinking, fading, color running or stain setting you get with hot water. And Cold Power doesn't just take care of your fashions. It also does the job for everything else you wash. Everything... even slipcovers.
New Cold Power! greatest invention since fashion went washable."
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