Bouillon OXO

Bouillon OXO Cappiello, originally uploaded by Joan Thewlis.

United Airlines, 1972

United Airlines ad, 1972, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 672 x 873 size.

"United's New Yorkers

Presenting The Great Wide Way to New York.

United's New Yorkers have something you'll only find in one other place. In New York City itself. We've captured some of the local color, character and flavor of New York and put it on all our flights to New York. And in our boarding areas. You'll find our 747 and DC-10 New Yorkers have all the bigness and fun of New York. With Plenty of room to go sight-seeing. And just like new York we offer a wide variety of meals and entertainment. And our lounges - we have more of them and more room in them than anyone outside of the real live new York City. Call United or your Travel Agent. And take your trip to new York on the Great Wide Way. United's New Yorkers.

The widest choice of lounges in the sky. The two Coach lounges on our 747 New Yorkers are big enough to handle a chorus line in a finale. And soon, on all our 747's you'll get to see the biggest, most beautiful First Class lounge ever on any plane. Our DC-10 New Yorkers have their own Coach and First Class loungers.

A wide choice of things to eat. Now direct from that star-studded menu on New Yorkers... entrées that'll make you think you're already in New York. Specialties from our Chefs. Salutes from Trader Vic. And for the kiddies, you can order hamburgers and hot dogs when you make your reservations.

Wide selection of tours. Any way you'd like new York, United can give it to you. And many of our tours cost less than round-trip air fair alone. Your Travel Agent or United can set the whole thing up. So all you have to do is pack. And don't forget to pack your United Air Lines Travel Card.

The widest Coach seat story ever told. United's DC-8 New Yorkers. Starring the transcontinental biggie, the 5-across Coach seat. Wider and more comfortable than any seat from here to New York. And here's another star. A Friend Ship Service Director on every DC-8 New Yorker. He can confirm car rental or hotel reservations. Right on board.

A wide range of entertainment. And now the news, weather and sports, with Radio Free United. Or if you'd like, stereo channels with Broadway's greatest shows. Or chuckles with a comedy album. Or classical or rock music. Or right-down-the-middle easy listenin'. And on selected flights the best first-run films in the sky at a nominal charge in Coach.

Instant Check-In. No more waiting in all those lines. Now, with our Friend Ship Check-in you can check in and get your number of places - counters, gates, just about anywhere. And we have Friend Ship Booths and Friend Ship Girls to answer your questions.

While you're in our New Yorker boarding area stop by our New Yorker Coffee stand and have a little bit of New York before you get there.

Fly the friendly skies of United. The Great Wide Way to New York."

Fixina, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 21b, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 346, 19 August, 1944. Click image for 424 x 749 size.

"It makes your hair shiny and your style stay put

Fixina's new formula, created in 1944, makes your hair shiny and your style stay put, without drying it. Demand Fixina 1944.

Fixina, the hair styler of distinguished people."

Cold Power Detergent, 1967

"Cold Power Detergent" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"What's a beautiful girl like you doing with a heavy duty detergent like this?

The whole wash, of course! With new Cold Power, there's nothing to it! In cold water, new Cold Power coaxes the meanest dirt out of anything London, Paris or Seventh Avenue can dream up, whether it's a synthetic or natural fabric.

With Cold Power and cold water, there's none of the shrinking, fading, color running or stain setting you get with hot water. And Cold Power doesn't just take care of your fashions. It also does the job for everything else you wash. Everything... even slipcovers.

New Cold Power! greatest invention since fashion went washable."

Survox - Primor, 1930

Cinéfilo, n. 89, May 3 1930 - 15, originally uploaded by Gatochy.

Scanned from Portuguese magazine Cinéfilo, No. 89, May 3 1930. Click image for 1778 x 1242 size.

"Price does not quality make

Proof of this is the 'Survox-Primor', an European aparatus for projection of talking pictures, Vitafone system, that has started and mantained to this day the projections of The White Devil, a UFA sound super-production, at the Politeama Cinema, to audiences' undisputed pleasure and praise fom the critics,

in spite of its low cost, within reach of all Portuguese distributors

this aparatus, entrusted to the Politeama while it awaited the delivery of another one ordered from a different manufacturer, gave complete satisfaction, although it was originally intended to a show house with fewer seats.

Mr. exibitor: the audience in your cinema demands you follow the route of Progress. Progress today, in the movies, is talking pictures. Your show room can not lag behind, unaware of the new dawn of cinema - Sound. Of your iniciative depends the leg up your cinema can have right now over your competition: order an aparatus without delay.

Survox = Primor

We are at your disposal for any information you require regarding 'Survox - Primor', the apparatus that for minimum cost grants you maximum revenues.

Etablissements Survox - Primor - Paris"

Libby's Peas and Corn, 1955

Vintage Advertisement - Libby's Peas and Corn, originally uploaded by autumnsensation.

"Libby's are extra tender!

Enjoy these other Libby vegetables, too: Spinach - Beats - Asparagus - Lima Beans - Tomatoes - Pumpkin - Stringless Beans - Peas and Carrots - Garden Mixed Vegetables

Libby's extra tenderness means extra flavor! Just taste 'em. It's almost as though you'd picked 'em yourself in your own garden. Libby's are so sweet and tender!

And the prices are so good for your budget, you're smart to heap the market basket high with cans of Libby's Peas and Libby's Corn (whole kernel and the real creamy cream-style).

Get Libby's... None picked fresher... Packed faster!"

Super Suds Soap, 1928

Super Suds Soap ad, 1928, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 900 x 1223 size.

Gordon Sloe Gin, 1914

Gordon Sloe Gin ad, 1914, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 577 x 700 size.

"A Gordon Sloe Gin Cocktail

Distinctly Novel =
if = as Directed

One-third Gordon Sloe Gin
One-third Gordon Dry Gin
One-third 'R. F.' French Vermouth
Serve very cold"

Repórter X, 1987

Repórter X, 1987, originally uploaded by Gatochy.

Cinzano, 1966

Cinzano ad, 1966, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 769 x 1000 size.

Puritan Oil, 1978

A Non-Christmas Post, originally uploaded by Miss Retro Modern.

Woman's Day, 1978.

"New Puritan Oil. The delicious way... to help fight cholesterol.

A glance at new Puritan tells you how light it is. See how it looks next to the corn oil? A taste of new Puritan tells you it sure tastes lighter than corn oil. It's so light and delicate, it does wonderful things to crisp fried chicken, fresh salads and crunchy french fries. That means that new Puritan Oil can be a delicious part of your total diet to fight cholesterol.

A look at the back label of new Puritan is very enlightening. It tells you that Puritan is mostly sunflower oil. So it's very high in polyunsaturates, even higher in polyunsaturates than corn oil. That means that new Puritan Oil can be an important part of your total diet to fight cholesterol.

Puritan Oil. New from Procter & Gamble."

Medicinal Toothpaste Couto, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, n.346, 19 August, 1944. Click image for 439 x 600 size.

"Pyorrhea is the slow death of your teeth, unless you brush them with Medicinal Toothpaste Couto. It's not an ordinary paste, it is medicinally prepared, avoids and heals all diseases of the mouth."

Heroes of the Air, 1930

Cinéfilo, n. 89, May 3 1930 - 19, originally uploaded by Gatochy.

Scanned from Portuguese magazine Cinéfilo, n. 89, May 3 1930. Click image for 897 x 1259 size.

"Soon! Soon!

Heroes of the Air

This Metro-Goldwyn-Mayer talking movie's release is causing a sensation among the capital's movie-going public, and its star is the brilliant artist

Ramon Novarro

It's an impressive film about aviation, admirably directed by George Hill

The other members of the cast are the consecrated artists: Anita Page, Ralph Graves, Edward Nugent, etc, etc"

Florido and Company Fine Wines, ca. 1914

Florido and Company Fine Wines ad, ca. 1914, originally uploaded by Gatochy.

American Lady Shoes, 1906

American Lady Shoes, 1906, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 750 x 1001 size.

"Perfect"

Sorosis Safe Shoes, 1905

Sorosis Safe Shoes ad, 1905, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919". Click image for 649 x 865 size.

"Safe Shoes

Style GM

This comfortable and dressy Oxford is made of Sorosis kid with front and lip of patent leather. Its heel is 1 1/2 inches high.

Sorosis Safe Shoes are so fashioned that they cannot injure the feet that wear them. Some shoes are really dangerous because they do not conform to natural lines of normal feet but do conform to eccentric lines and oddities of shape that happen to be considered highly fashionable.

The Sorosis Shoe Establishment produces many millions of the most intelligently made Safe Shoes and it also produces the most distinctly fashionable shoes that are in the market."

Cat People, 1982

Cat People, 1982, originally uploaded by Gatochy.

Click image for 519 x 755 size.

"They are something more than lovers who are about to become something less than human."

Knox Gelatine, 1956

Truly Gala!, originally uploaded by Charm and Poise.

Family Circle, December 1956.

"The Gala New Holiday Dessert Fruit Cocktail Eggnog Pie

This is the recipe that can wind up your holiday meal with new festive glory. Knox Gelatine gives it cloud-light texture and soaring height."

Smirnoff, 1966

Smirnoff ad, 1966, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 783 x 1000 size.

"Haven't tried Smirnoff? Where in the world have you been?

You've really been out of touch if you haven't explored Smirnoff with orange juice, with tomato juice, with 7-Up (in the new Smirnoff Mule). Or discovered that Smirnoff makes the dryest Martinis, the smoothest drink on-the-rocks. Only Smirnoff, filtered through 14,000 pounds of activated charcoal, makes so many drinks so well. Why wait? Let the next Smirnoff launching be yours!

Always ask for Smirnoff It leaves you breathless."

Laxobac, 1944

O Século Ilustrado, n.346, 19 August, 1944 - 21a, originally uploaded by Gatochy.

O Século Ilustrado, n.346, 19 August, 1944. Click image for 390 x 753 size.

"Soft but firm

That's the effect of the new laxative, Laxobac. Highly recomendable in cases of obstinate constipation and irregular evacuations. Those who can't use laxatives find Laxobac a pleasant remedy, with chocolate flavour. Laxobac eliminates constipation and is ideal for adult and children alike."

Birds eye French-style Green Beans, 1957

Who Wants Something That Tastes Ugly?, originally uploaded by Charm and Poise.

Everywoman's Magazine, January 1957.

"Birds Eye is the frozen food with the beautiful flavor

Birds eye French-style Green Beans are more than just good food. Every bean is young, snappy, tender... as green as a bean can grow. The flavor? Beautiful. And this beautiful flavor is frozen in just a few fresh hours after picking.
Serving tips: Dress up Birds eye French-style Green Beans with sautéed mushrooms... or serve with a little Tart French Dressing. Either way, wouldn't they taste good tonight?

Some freeze food... Birds Eye freezes flavor

Make it an all-Birds Eye meal. Serve a meaty Birds Eye Chicken or Beef Pie with your beans... for desert - Strawberries on ice cream! Products of General Foods"

Bayer Aspirine, 1930

Cinéfilo, Nº 109, 1930 - 30a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Cinéfilo, Nº 109, 1930. Click image for 855 x 777 size.

"Head aches disappear with Aspirine."

Suave, 1959

Suave Makes Me Feel Funny, originally uploaded by Charm and Poise.

Good Housekeeping, 1959.

"New... Suave revives hair surely as moisture refreshes a flower

Ever watch a drooping rose revive after a summer rain? Watch the same sort of miracle happen in your hair, thanks to fabulous new Suave. Just a touch moisturizes hair problems away - new greaseless way. Dryness, drabness go. Highlights sparkle. Suddenly your hair obeys perfectly, takes any hairstyle easily.

New moisture miracle by Helene Cartis, now in a new package, available at cosmetics counters and beauty salons everywhere."

Juris Dimiters, Theatre, (Stage Design Exhibition of the BalticRepublics) Riga, 1985

Juris Dimiters, Theatre, (Stage Design Exhibition of the Baltic Republics) Riga, 1985, originally uploaded by Gatochy.

Scanned from the book "The Soviet Arts Poster", Penguin Books. Click image for 1294 x 800 size.

Sawns Down Cake Flour, 1956

It's fun to bake a fine cake!, originally uploaded by ☞Uh … Bob☜.

Everywoman's, January 1956.

"It's fun to bake a fine cake!

When it's as unusual as this. Imagine! Bright with golden apple cider. Heavenly light with fine, fine Sawns Down Cake Flour. And it's sure to turn out like this. A real 'proud' cake. You can see why more women use Sawns Down Cake Flour than all other cake flours put together.

It's fun to bake a fine cake with Sawns Down Cake Flour
Millers of finest flours for 100 years."

Natural Wonder Nail Enamel, 1970s

Easter Egg Colours, originally uploaded by glen.h.

"Now! Great new ways to colour and protect nails. Beautifully!

Here's the nail enamel that takes your nails from brittle to beautiful! It's a unique formula with natural protein gelatin. Helps fill in ridges and fortify split of peeling tips, with every coat of luscious colour! Now! 3 beautiful new shades: Baby Bronze, Mushroom, Red Pepper, plus shiny-clear Natural.

Natural Wonder, where beauty begins."

United Airlines, 1972

United Airlines ad, 1972, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 611 x 800 size.

"We tackle 24 out of 26 N. F. L. teams. Fly the friendly skies of United. You can't win them all."

Non-Slip Cat's Paw Rubber Heels & Soles, 1951

Cat's Paw, originally uploaded by ☞Uh … Bob☜.

Women's Home Companion, May 1951.

He-Man Books, 1960s

He-Man Books ad, 1960s, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 652 x 900 size.

"Wow! What an amazing he-man Tony is now!

He gained 28 muscle-packed pounds all over! Won new handsome look... new popularity.

World's greatest builder of he-men shows you how in 10 minutes of fun a day!

Come on pal! Now you make me prove it! Give my easy, quick course just 10 pleasant minutes a day in your own home like Tony did. In a few short weeks your puny, old frame will come alive with smooth, giant he-man muscles and power to make you proud!"

Del Monte Peas, 1958

Del Monte Peas Ad 1958, originally uploaded by sueism1.

"Peas Indienne... inspired by the Orient for adventurous tastes, and so easy with Del Monte Peas.

Weather you try them in an exotic dish like this, or just hot, buttered and delicious, there's nothing ordinary about Del Monte Early Garden Peas!

They're better peas, better grown. They're all selected for flavor and tenderness. And you get the smaller, sweeter peas combined with the richer-tasting, larger ones - in a happy natural flavor blend that's characteristic of a batch of fresh peas you'd shell and cook yourself.

This kind of flavor and tenderness make the convenience of canned peas a complete joy. Taste Del Monte Early Garden Peas - you'll see!"

Tintz Dye Shampoo Soap, 1946

O Século Ilustrado, March 16, 1946 - 22a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 673 x 900 size.

"Keep your hair beautiful with this wonderful American product. By washing your head with this product you can: keep your scalp clean, avoid hair loss, invigorate it, make it silky, with the added and important advantage of keeping your hair's natural color or dying it the color you wish. Sold at all good houses.

Dark brown - Blonde - Light brown - Medium Brown - Black"

Lydia O'Leary Covermark, 1956

Secrets and lies, originally uploaded by ☞Uh … Bob☜.

Scanned from Life magazine, May 14, 1956.

"Covermark keeps your secret! Called the Modern Miracle by Reader's Digest

The amazing preparation that is recommended by leading skin specialists everywhere! Pure magic, the way it covers and completely conceals every skin discoloration... brown and white patches, broken veins, burns, scars, skin eruptions, age spots, pimples and even birthmarks. Use Covermark... Be confident with a flawless skin. Waterproof - Sunproof too! Skin shades for all races."

Metro-Goldwyn-Mayer, 1930

Cinéfilo, Nº 109, 1930 - 15, originally uploaded by Gatochy.

Scanned from Portuguese magazine Cinéfilo, Nº 109, 1930. Click image for 750 x 1062 size.

"Metro-Goldwyn-Mayer's movies beat all competition".

Fortsmann Knitwear, 1955

cashmere sweaters, originally uploaded by Millie Motts.

"Fortsmann's first collection of cashmere sweaters."

Vintage Ads, 1910s-1920s

Vintage Ads, 1910s-1920s, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 1362 x 1822 size.

1917 ad for Urodonal:

"Triumph of Modern Science

Rheumatism, Gravel, Gout, Arterio-Sclerosis, Obesity.

Medical Opinion: Urodonal is the most powerful solvent of uric acid, being 37 times more active than lithia.

It is rapidly absorbed by the digestive organs, does not over strain the stomach or kidneys, and can be used for any length of time; moreover, Uorodnal is rapidly eliminated through the kidneys - a point of great importance. The water in which it is held in solution passes through these organs more easily and rapidly than plain water, and that in spite of the load of waste products that Urodonal carries away with it.

Furthemore, the diuresis kidney secretion is regular and sustained, and there are no paroxysmal attacks such as those induced by certain diuretics which result in dangerous congestion of the kidneys."

1922 ad for The Ambedia Back Puff: "A woman's difficulty overcome."

1922 Benito illustration:

"Achieving beauty without makeup, through electricity and gentle massages, that's the secret of the beauty specialist".

Undated ad for Polar Cub Electric Vibrator.

"Be your own beauty specialist

The Polar Cub Electric Vibrator enables every woman who cares about her appearance, to gain in the privacy of her own home the full benefits of electric massage - the most successful and up-to-date treatment for preserving the beauty of the face and figure.

Polar Cub treatment really does remove wrinkles and hollows. Polar Cub Electric massage is splendid for your scalp. Polar Cub Electric massage is recommended for nervous disorders. It brings instant relief in cases of headache, fatigue and general 'nerviness'. Order a Polar Cub Vibrator to-day.

To use it is simplicity itself. Just remove the electric light bulb and attach the vibrator. It is perfectly safe and perfectly harmless."