Volkswagen, 1964

Volkswagen ad, 1964, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 503 x 700 size.

"Ugh.

This is an awful picture of a Volkswagen. It's just not us. We don't go in much for trading bees or sales jamborees or assorted powwows. Maybe it's because we don't quite understand the system. We've never figured out why they run clearance sales on brand new cars. If there are cars left over every year, why make so many in the first place? And how come the price goes down, even though the cars are still brand new? How does the poor guy who bought one last week feel about this week's prices? Imagine what a problem it must be to keep enough parts on hand when they're always changing. And for the mechanic to keep track of what he's doing. It's all very confusing. Either we're way behind the times. Or way ahead."