Eugène Permanent Wave, 1920

Eugène Permanent Wave ad, 1920, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 900 x 600 size.

"Eugène rules the waves

Inventors and Patentees of the world renowned

Eugène Appliances

for Permanent Hairwaving

Mr. Eugène has personally given, in his Paris Salons, a demonstration of his famous Patented Appliances to the well-known film producers, Messrs. Gaumont. This series of cinema demonstrations may be seen throughout Great Britain during September, and show how Eugène's wonderful process can transform the lankiest hair into soft becoming waves."