Cire Aseptine, 1947

Século Ilustrado, No. 481, March 22 1947 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 481, March 22 1947. Click image for 428 x 1076 size.

"The secret for a whiter and softer skin is in the heart of flowers

Burned by the environment, your skin loses its natural colour. Virgin wax of flowers gives your skin a romantic fairness and an irresistible sweetness.

Beauty specialists have discovered at the heart of the rare flowers that grow in the Côte d'Azur an extraordinary virgin wax that beautifies the skin. Distilled and sold in the form of a cream, named Cire Aseptine, it really has a magical power over the skin. (...) Immediately after its first application the transformation is surprising, your skin begins to take on that romantic fairness to which no man can resist."