Kindness Rollers ad, 1970

Kindness Rollers ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1398 x 884 size.

"The next step: the conditioned set. Only Kindness Hairsetters from Clairol have the systems that condition as they curl.

Because water, mist and steam don't do anything for your hair... Clairol creates:

(1) The never-before vaporizing system of the new Kindness Custom Care Instant Haisetter and Conditioner. To condition dry hair deep-down beautiful

(2) The Kindness spray-and-roll system. To condition hair that won't hold a set -- by adding body and extra curl power.

Kindness for Christmas from Clairol, America's best-selling hairsetters"