Uniroyal Tyre, 1977

"But I'd Like To Undress You With My Eyes Even More!", originally uploaded by glen.h.

"I'd rather save your life than save you a buck."

Ivory Flakes, 1937

Ivory Flakes, 1937, originally uploaded by Gatochy.

Click image for 900 x 1167 size. Scanned from Taschen's "All-American Ads of the 30s".

"Free $30,000 Cash and 15,000 pairs of $135 Silk Stockings (Gotham Gold Stripe Adjustables)

$30,000 Cash! 15,000 pairs of Gotham Gold Stripe Adjustables! - offered as prizes in these 6 thrilling contests - so you can discover what marvelous wear you get from fine stockings washed with pure Ivory Flakes.

Gotham 'Adjustables' were chosen as prizes because they look beautiful and fit beautifully. They have an exclusive pattented feature - 7 inches of length adjustment, so they fit you whether you are short, average or tall!

Imagine! 30 chances to win $1000!
... And all those lovely Gotham stockings!
I'm going to enter each week! It's so easy!"

Lifebuoy Soap, 1930s

Lifebuoy Soap, 1930s, originally uploaded by Gatochy.

Click image for 1396 x 916 size. Scanned from Taschen's "All-American Ads of the 30s".

"...Then at last she got a job!

All my life I've wanted a job like this! I'm intensely interested in clothes, styles, fabrics. I know I could sell gowns in your shop.
I'm sorry Miss A... But there are difficulties.

Two Weeks Later
I just had to come back and see if there isn't an opening for me now.
No, the situation is just the same as before.

A Month Later
I don't want to make a nuisance of myself. But is there nothing I can do? I'd even be your errand girl-
Miss A... I admire your persistence. I'm going to tell you frankly why I haven't been able to consider you.

'B. O.' - So thats is what's keeping me out of a job!
I'm so glad she told me about Lifebuoy. It's marvelous! No other soap ever made me feel so clean.

No 'B. O.' To Spoil Her Chances Now!
I took your advice. I'm using Lifebuoy and I always will!
That's fine, Miss A. And now I think I can make a place for you.

Don't let 'B. O.' (body odor) snatch your job away!

The job you're trying to get - the job you have now - may be lost if even a hint of 'B. O.' (body odor) makes your company unwelcome. Be sure of not offending - bathe regularly with Lifebuoy. Its fresh, clean, quickly-vanishing scent tells you Lifebuoy is different from ordinary toilet soaps - gives extra protection. Its rich, hygienic lather purifies and deodorizes pores - removes every trace of 'B. O.'

Complexions improve

Lifebuoy's bland, creamy lather deep-cleanses pores . gently frees them of clogged impurities - leaves the skin exquisitely clean, fresh, glowing with health."

Old Dutch Cleanser, 1921

Old Dutch Cleanser ad, 1921, originally uploaded by Gatochy.

Click image for 670 x 870 size. Scanned from Taschen's "All-American Ads of the 20s".

"Shining and Spotless

Use Old Dutch for the daily clean-up in the bathroom, it makes porcelain, marble, tile and metal fixtures look like new. Contains no caustics or acids; does not injure the finest surfaces; cannot roughen or reddem the hands."

Coca-Cola, 1962

1962 Coke Valentine, originally uploaded by Mr. Beaverhousen.

"Only Coke gives that refreshing new feeling... that special zing that makes you fall in love with living! Get that look-alive, be-alive sparkle with ice-cold Coca-Cola! You'll see! Coke refreshes you best!"

Arrow Collars, 1916

Arrow Collars, 1916, originally uploaded by Gatochy.

Click image for 653 x 874 size. From Taschen's "All-American Ads 1900-1919".

"Arrow Collars

form fit

Curve cut to fit over the bones and muscles of the shoulder. Means greater comfort and at the same time improves the sit of the collar.

It is an exclusive Arrow feature"

Stephano, Cigarettes Saphir, 1900

Stephano, Cigarettes Saphir, 1900, originally uploaded by Gatochy.

Found in Vintage Ads.

Several Ads, 1910s-1920s

Several Ads, 1910s-1920s, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 679 x 994 size.

Top:

Royal Vinolia Vanishing Cream.
Beauty on Duty has a Duty to beauty. 1918.


Bottom, above left:

Savon du Docteur Dentifrice Pierre
Dr. Pierre's (of the Paris Faculty of Medicine) Dentifrices
The Dentifrice of her Dreams. 1919.

Bottom, bellow left:

Brilliant Eyes Liquid Kohol Egyptian. An Oriental preparation for darkening the eyebrows and eyelashes, promotes the growth. Will not rub off.
Price 2/6 and 5/6 the case. Prepared by Unwin & Albert 6 Belgrave Mansions, London S.W.1916

Bottom right:

Toilette Monpelas Chimiste Parfumeur
Philodermique
Crême Malaceine
Paris Monpelas
Parfumeur Chimiste
For motorcar excursions, a woman's complexion finds, in a previous application of Malacéine Toilet Cream, the most effective defense against the excessive irritation caused by rush of air and high speed. You protect your eyes. Protect your complexion. 1920.