Musgo Soap, 1970s

Musgo Soap, metal box lid, originally uploaded by Gatochy.

Click image for 826 x 800 size.

Graviteste home pregnancy kit, 1974

Gente, n.50, 22-28 October, 1974 - 50, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, No. 50, 22-28 October, 1974. Click image for 1679 x 2298 size.

"Am I...? Am I not...? - The truth at the ninth day.

Confidentially. In your home. You and Graviteste, alone.

At the ninth day without menstruation, you go to a pharmacy and buy Graviteste (you don't need a prescription).

And in two hours you'll know if you are pregnant or not. Without third parties being brought into the matter. Without having to go here or there. Using a method as safe as laboratorial ones (99% reliable).

Graviteste detects a special hormone that is produced by your urine when you are pregnant.

It's a simple and practical process: Graviteste includes a test tube, a drop-measurer, an ampoule, a small mirror and a support.

Once you have collected your morning's urine into a thoroughly clean recipient, you place three drops in the test tube, you add the content of the ampoule, shake and place the test tube on the support - then you wait two hours for the result.

If at the bottom of the tube (the mirror will help you to see) there appears a red ring, you are pregnant.

If not, the lack of menstruation may be due to other reasons and it would be advisable to seek a doctor.

(Caption of the image) You are pregnant You are not pregnant

And there you have it! All with the utmost privacy. It's all between you and Graviteste. All of it perfectly by yourself."

Sony, 1962

Sony ad, 1962, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 768 x 1000 size.

"Hold the future in your hand with Sony

This is television of the future. This is the personal set predicted for the decade of the seventies. So light and compact you carry it with you like a book, wherever you go. Put it beside your bed, on your desk at the office, outdoors for picnicking on the patio, in the back of the car or on the boat. It plays anywhere on its own rechargeable battery pack, auto battery or AC, with a picture so bright and sharp ordinary sets pale by comparison. Weighing only 8 lbs., it is hardly larger than a telephone, yet it outperforms standard receivers in sensitivity and durability. Available only in limited quantities, SONY brings it to you today through its advanced research in the epitaxial transistor, so powerful and sensitive it is used only in computers and other advanced electronic equipment - and the new Micro-TV. It would be no exaggeration to say that someday all TV will look like SONY Micro-TV. But why wait for someday? See it today at selected dealers. SONY Micro-TV list $229.95. Optional battery pack."

Modess, 1953

Modess Goddess, originally uploaded by saltycotton.

"Good Housekeeping" March 1953.

"Modess... because."

Naugahyde, 1961

Naugahyde ad, 1961, originally uploaded by Gatochy.

Click image for 785 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"The indistructible Nauga.

Sadder but wiser mothers pray for permanent furniture. The Nauga answers those prayers. With the hide off his back. Naugahyde vinyl fabric. Naugahyde is so tough, it breaks a kid's spirit. So comfortable, it gets overused. So durable, the kids are old before it is.

With Naugahyde you can sail past the Jones's. It can look like the most expensive fabrics. Linen. Tweed. Silk. Leather. Wood. Brocade. Burlap! Bamboo! 500 bewildering varieties and every single one is Naugahyde.

Look for the imaginary Nauga and find beautifully indistructible furniture. His picture is banging on every piece of real Naugahyde. If you can't find the Nauga, find another store.

The Nauga is ugly, but his vinyl hide is beautiful.

Naugahyde is Uniroyal's registered trademark for its vinyl upholstery fabric."

Light Bulb, 1940s

Light Bulb ad, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 718 x 1000 size.

Lait Creme, 1940s

Lait Creme ad, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 573 x 800 size.

Bates Fabrics, 1939

Bates Fabrics, 1939, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 659 x 883 size.

"Bates Fabrics
Loomed to be heirloomed

The sweet young bride of today chooses Bates spreads for their 1939 style-rightness. She finds that they are just what she has been looking for to top off her beds - to put the chic finishing touch to the decoration of her bedrooms. Her mother a bride of the War period, and her grandmother, a bride of the Gay Nineties, chose Bates spreads too. They too chose them for their smartness - and for their beauty, quality, and durability. And the new Bates Fine Percale Sheets offer the bride of 1939 the cool, almost silky smoothness of truly luxurious percales at prices that will fit smoothly into the most unassuming bridal budget.

The unaffected charm of this cotton spread makes it perfect for almost any type of bedroom. To choose 'Daisy Chain' is to pay gracious tribute to your (?) of economy. Reversible, (?) Colors: Sky Blue, Dusty Rose, Tan, Green, Brown, and Wine."