Trevira, 1974

Gente, n.50, 22-28 October, 1974 - 33, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, n.50, 22-28 October, 1974. Click image for 958 x 1294 size.

"Trevira, the updated fashion sense

Texlene, a Riopele fabric, is not just quality... the famous Trevira quality. It's modernity. In its texture, in its patterns and colours. A vigorously attractive fabric in any season and in any place. Studied and created to serve fashion, in its purest international line. Texlene, a Riopele fabric, is Trevira... it does not deform, it's resistant, inalterable and easy to wash and dry. Texlene, a Riopele fabric, is Trevira... the fashion-fiber traditionally young in the art of dressing well.

It's fashion, it's... Trevira.

Trevira - the international fiber of Fabwerke Hoechst A. G."

National Accounting Machines, 1961

National Accounting Machines ad, 1961, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 810 x 1000 size.

"Hughes
One of the world's leading producers of military and commercial electronic equipment

'National Accounting Machines return 200% annually on our investment!'
- Hughes Aircraft Company, Culver City, Calif.

'Our National System enables us to automatically prepare media for date processing simultaneously with the posting of our inventory records. The cost improvement factos associated with this system have givem us a truly economical inventory control operation.

'Our four National Class 32 Accounting Machines save us $46,500 a year, returning 200% annually on our investment."

Monroe, 1964

Monroe ad, 1964, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 768 x 999 size.

K-6 Radio, 1940s

K-6 Radio ad, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 714 x 1000 size.

Cosmetics, detail, 1940s

Cosmetics ad 2, detail, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 519 x 863 size. Thanks to Paula Wirth for translating!

"If you put this cream on before washing dishes, or sleeping, or doing your house chores, you can protect your skin. You can get your youth back."

La Salle cars, 1934

La Salle, 1934, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 609 x 800 size.

"And Dad gave us a new La Salle"

Married Love, 1938

Married Love ad, 1938, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s".

"Will their Dream come True, or will Sex Ignorance Mar Their Happiness

Thousands of marriages end in misery and divorce because so many married people are ignorant of the Art of Love. Is your marriage on the brink of ruin? Do you search for the joy of a perfect union? Now YOU can change despair into heavenly happiness - if you know the secrets of the intimate physical contacts of marriage.

Dr. Marie Stopes, in the preface to her world-famous book, says, 'In my own marriage I paid such a terrible price for sex ignorance that I felt that knowledge gained at such a price should be placed at the service of humanity.' This volume, 'Married Love', courageously fulfills this noble purpose.

Married Love
A Solution of Intimate Sex Difficulties by Dr. Marie Stopes

With remarkable frankness, and in simple, understandable language, Dr. Stopes explains the intimate and important details of wedded life. Point by point, and just as plainly as she would tell you in private confidence, Dr. Stopes takes up each of the many troublesome factors in marriage. She makes clear just what is to be done to insure contentment and happiness. She writes directly, forcefully, concretely, explaining step by step every procedure in proper sex relations.

1,000,000 copies sold

Man and women by the thousands eagerly paid the original published price of $5 a copy. The enormous sale made possible a $3 edition - and thousands more availed themselves of the bargain. All told, more than a million copies of 'Married Love' have been sold in Europe and America. And now - for a limited time (this announcement may not appear again) - this same book is yours for only 98c! A new world of happiness may be in store for you! A new dawn of joy and health and energy and - the success that comes with them.

Order at Once

Send in your order at once to be sure to secure a copy of this famous book dealing with the intimate contacts of love in marriage. Take advantage of this special offer made to the readers of Pictorial Review to secure a copy of 'Married Love' at this amazingly low price of only 98c.

Partial Contents

. The practice of restraint to please the wife.
. Surest way to prepare wife for union.
. The marital rights of the husband.
. What the wife must do to bring her husband's physical desires in harmony with her own.
. Regulation of physical marital relations.
. Sleeplessness from unsatisfied desires.
. Nervousness due to unsatisfied desires.
. Charts showing periodicity of natural desire in women.
. The essential factors for the act of union.
. Greatest physical delights in marital union.
. How some women drive their husbands to prostitutes.
. Natural desire for physical union.
. Joys of the honeymoon.
. Ignorance of the bride and unwise actions of the groom.
. The man who has relations with prostitutes before marriage.
. Causes for unhappiness in marriage.
. Frequencie of marital relations.
. Stimulation of physical desires.
. The problem of the strong-sexed husband and the weak-sexed wife.
. Positions.
. Physical relations during pregnancy.
. Problems of childless unions.

'Married Love' contains 192 pages printed on fine antique paper, handsomely bound in cloth. Actual size is 5 1/4 x 7 5/8 inches.

You must read this valuable book to understand why over 1,000,000 copies have been sold in Europe and America! Order your copy today!

American Biological Society

Federal Judge Lifts Ban
on the famous book dealing with the intimate physical contact of love in marriage

In lifting the ban on 'Married Love' Federal Judge John. M. Woolsey said this famous book 'was neither immoral nor obscene, but highly informative... It pleads for a better understanding by husbands of the physical and emotional side of the sex life of their wives... I cannot imagine a normal mind to which this book would seem to be obscene or immoral.'"

Ralph Fisher Skelton, Hoover Vacuum, 1929

Ralph Fisher Skelton, Hoover Vacuum, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 1000 x 644 size.

"Am I the woman of a year ago?

I wonder if you remember me - you husbands to whom I said last Christmas the things I could not say to my husband!

I was the woman whose husband gave her each Christmas some pretty trinket. The woman whose youth was slipping from her too fast. The woman whose cleaning burdens were too heavy. The woman who wanted, but could not ask for, a Hoover. I'm not the woman of a year ago.

In one short year I have discovered that youth need not go so swiftly - that cleaning duties need not be burdensome.

For last Christmas my husband did give me a Hoover!

'Give her a Hoover and you give her the best'"