Cosmetics, 1940s

Cosmetics ad 1, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 572 x 800 size.

"Before washing your face, before putting on powder, before you shave, put on this cream" (Thanks to Paula Wirth for translating!)

Leopoldo Metlicovitz, Bike and Car Expo, Milan, 1905

Leopoldo Metlicovitz - Mostra del Ciclo, 1905, originally uploaded by laura@popdesign.

Everests Shoes, 1930

Everests Shoes ad, 1930, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 548 x 800 size.

"Everest Feature New Boudoir Fashions"

Pullman, 1937

Pullman, 1937, originally uploaded by Gatochy.

From Taschen's "All-American Ads of the 30s". Click image for 605 x 800 size.

"Travel at reduced rates to your favorite summer resort in Pullman safety & comfort."

Marjory C. Woodbury, McCallum Silk Hosiery, 1922

Marjory C. Woodbury, McCallum Silk Hosiery, 1922, originally uploaded by Gatochy.

Via NYPL Digital Gallery. Click image for 1000 x 1493 size.

"You just know she wears them."

Marjory C. Woodbury, McCallum Silk Hosiery, 1920

Marjory C. Woodbury, McCallum Silk Hosiery, 1920, originally uploaded by Gatochy.

Found in the NYPL Digital Gallery. Click image for 604 x 760 size.

"You just know she wears them."

Cassionol Lotion, 1915

Ilustração Portugueza, n.474, March 22, 1915 - back cover, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração Portugueza, n.474, March 22, 1915. Click image for 1545 x 2318 size.

"Cassionol Lotion (registered)

Formula and creation by C. B. Silva
Prepared by Joaquim Preto
Pharmaceutical of civilian hospitals and with a diploma by the Lisbon Pharmacy School

Antiseptic and regenerating, it radically avoids dandruff and baldness. It strengthens hair, making it more flexible and shiny. Two frictions a day are sufficient, morning and night.

It does not make hair grow.

Sold in good pharmacies, perfumeries and drug stores."

Belsaude Viteri Cigarettes, 1915

Ilustração Portugueza, nº472, 1915 - back cover, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração Portugueza, nº472, 1915. Click image for 990 x 1500 size.

"He eats well, sleeps well and he's always happy and cheerful, because between two cigars he smokes the aromatic and medicinal cigarettes, extra elegant.

Belsaude, with the Viteri seal

Used by elegant ladies because they perfume your breath and avoid tooth decay. Used by singers, preachers, actors and public speakers, because they strengthen the vocal cords and clear your voice.

Fights the harmful effects of nicotine."