Moisturizer, 1940s

Moisturizer ad, 1940s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 574 x 800 size.

"You can get shiny strong skin with this skin cream" (Thanks to Paula Wirth for translating!)

Elna Sewing Machines, 1947

O Século Ilustrado, No. 504, August 30 1947 - 26a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 504, August 30 1947. Click image for 826 x 1326 size.

"Old methods... double the work!

Sewing and repairing by hand clothes and stockings was a tiresome and dull work.

Today, with Elna, it is almost a pastime, done quickly and effortlessly.

Elna
The portable electric sewing machine, made in Switzerland and famous in all the world."

American Radiator, 1936

American Radiator, 1936, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 599 x 877 size.

"Welcome... our new home has conditioned comfort

Ahead of its time in efficiency... just in time for your new home

New American Radiators Conditioning Systems

Thousands of people all over the country are building our buying new homes. It's important news, this building boom. And with it comes another piece of important news - the latest comfort development of American Radiator Company - new American Radiator Conditioning Systems. Here by itself is reason enough for buying a new home. For here today, years ahead of its time, is a new kind of home comfort you never dreamed possible."

Cannon, 1939

Cannon, 1939, originally uploaded by Gatochy.

Click image for 628 x 880 size. Scanned from Taschen's "All-American Ads of the 30s".

"Cheerful company

Cannon towels have a smiling, clear-toned gaiety that makes them nice to have around you in both senses of that phrase. You'll take joy in the new Decorators' Colors: they bring such spirited beauty to bathrooms. You'll take pride in having bought such good, worth-owning, long-lasting, absorbent towels. And you'll find pleasure in Cannon prices: they start as low as 25c and go up to $2. Deck out your bathroom this very day!"

Marjory C. Woodbury, McCallum Silk Hosiery, 1921

Marjory C. Woodbury, McCallum Silk Hosiery, 1921, originally uploaded by Gatochy.

Found in the NYPL Digital Gallery. Click image for 527 x 760 size.

"You just know she wears them."

Marjory C. Woodbury, Indian Head Fabrics, 1920

Marjory C. Woodbury, Indian Head Fabrics ad, 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 573 x 873 size.

"Indian Head
Always on the Selvage

Courting Sunlight

Indian Head welcomes the summer sun. It has nothing to fear. It is white, the color which is sure to be becoming.

Indian Head is the desirable material for frocks for summer wear. It wrinkles very little. It is slow to soil. Its linen finish and clear white color are always fully restored by laundering.

'Indian Head' always is in dotted letters on the selvage. Made 54, 44, 36, 33, and 27 inches wide and sold everywhere. Identify ready-to-wear clothes of Indian Head by the woven label.

We will replace with equal yardage any piece of Indian head which does not give satisfactory wear, keep its smooth finish and clear white color.

One woman's many uses of Indian head is told in 'Her Thrift Fabric.' Free on request."

Gayal Cough Syrup, 1914

Ilustração Portugueza, nº 456, 1914 - back cover, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração Portugueza, nº 456, 1914. Click image for 1003 x 1500 size.

"Gayal Cough Syrup

Supresses the most violent attacks of cough in a few hours

Harmless
Pleasant
Effective

In all pharmacies"

Dial soap, 1958

"Match Your Tile with Dial!", originally uploaded by saltycotton.

"Life" magazine, January 13, 1958.

"Now! Match your tile with Dial!

Lovely New Colors
in
Complexion
Dial

Contains a wondrous new Skin Freshener for better than ever protection under make-up!

Complexion Dial's gentle new Skin Freshener - Super AT-/ - does what no ordinary soap, no drying synthetic, no greasy skin cream can possibly do! Sweeps away bacteria that so often spoil your complexion - without drying, without greasing your skin!

Then, Complexion Dial's new Skin Freshener stays on your skin. You can't see it or feel it. But it's there, protecting your complexion all day - even under make.up!

Today, buy Complexion Dial in colors - by the color of its gleaming new wrapper.

Pure luxury... sure protection for the beauty of your complexion!"