William Heath Robinson, On the shores of Scotland, 1915

Ilustração Portugueza, No. 477, April 12 1915 - 27, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração Portugueza, No. 477, April 12 1915, originally from The Sketch. Click image for 1440 x 2180 size.

Anti-German propaganda by William Heath Robinson: a German submarine mistakes a bather's belly for the Ben Nevis mountains in Scotland.

Click image for 653 x 502 size.

Royal, 1969

Royal ad, 1969, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 554 x 733 size.

"It's so beautiful... so dependable... and you save $95.00

In simple truth, the $95 saving on every typewriter is only the third reason why the new Royal Electress is such an extraordinary value among office electrics.

The first reason: This beautiful typewriter produces beautiful results: print work as neat and uniform as a business card.

The second reason: It's a strong, trustworthy typewriter. It's dependability results from new engineering simplification that eliminates 645 parts in type bar linkages alone. Yet, the Royal Electress is a full-sized electric with every feature you want and a few found nowhere else.

All this at $95 less than you'd pay for most comparable electrics. Why not let your office staff meet the Electress in person? Your Royal Representative will be happy to demonstrate its advantages. Just call him. He's in the Yellow Pages.

Every year, more Royal typewriters are bought in America than any other brand."

Tropic Nitey Nite, 1953

Little "Beauty Sleepers", originally uploaded by saltycotton.

"Good Housekeeping", April 1953.

"Cool Lullaby
For your Beauty Sleepers

Tropic Nitey Nite

Cloud Cool Fabric
... soft as a breeze - Tropic Nitey Nite air-conditions dreamland for your sleeping starlets. Knit of absorbent combed cotton, no other sleeper assures them such cloud-cool comfort.

Sturdy Tailoring
... in a rainbow of gay, sudfast colors. Smooth, strong seams minimize mending. Smart Styles generously fashioned for cradlers, campers and teeners. Sizes 1-4; 4-10; 10-16.

Perry-ized
... this special process insures that Tropic Nitey Nite will not shrink out-of-fit through countless normal washings. No ironing - just wash and there's wear - wear - wear in every thread of cool gay Tropic Nitey Nite."

Coca-Cola, 1951

coca-cola 2 1951, originally uploaded by Captain Geoffrey Spaulding.

Honda, 1967

Honda ad, 1967, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 745 x 987 size.

"Take your pick of a Honda. The trail 90 left. Or the Rally, one of the Honda Custom Group. These models feature a special type of tank, pipe, hamdlebars, seat. Ride off in your personalized Honda. Wild.

Honda shapes the world of wheels. You've got to hand it to Honda. New designs. New colors. Altogether 20 models to put a glint in your eye. That famous four-stroke engine takes everything in stride. Won five out of five '66 Grand Prix Championships, 50cc to 500cc. A world's record. With Hinda, performance counts as well as style. And that tells it like it is. Any qyestions? See your local Honda dealer for a safety demonstration ride."

Magnésia Bisurada, 1947

Século Ilustrado, No. 498, July 19 1947 - 20b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 498, July 19 1947.

"'I never eat between meals...'

'... and yet when I do I eat very little. The simplest of foods causes me pain.' It's a pity she must abstain from eating plenty of nutritious meals, when in fact Magnésia Bisurada would provide relief in cases of gastric discomforts, such as: heart burn, flatulence, feelings of weight, etc. If you are afraid to eat, Lady, or deprive yourself of favorite foods, because you are the victim of digestion woes, do not hesitate to try Magnésia Bisurada, the stomach remedy that's proven to be effective.

Your digestion is assured with Magnésia Bisurada"

Marcello Dudovich, Fiat Balilla, 1934

Marcello Dudovich, Fiat Balilla ad, 1934, originally uploaded by Gatochy.

Scanned from "Art Deco 1910-1939" edited by Charlotte Benton, Tim Benton and Chislaine Wood.

"The new Balilla for everyone.
The elegance of a lady"

General Motors, 1931

General Motors ad, 1931, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 700 x 449 size.

"Examine the value

The General Motors Corporation maintains a creative staff known as the Art and Color Section to aid and counsel the division engineers in the style development of general Motors cars. The special province of this staff embraces style, color and appointments, and under its skillful handleg, lines and proportions yield to fashion influences well in advance of the prevailing mode. Through the activities of the Art and Color Section, General Motors is kept abreast of style changes and in co-operation with division engineers conscientious effort is made to secure the most pleasing effects."