Magnésia Bisurada, 1947

Século Ilustrado, No. 498, July 19 1947 - 20b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 498, July 19 1947.

"'I never eat between meals...'

'... and yet when I do I eat very little. The simplest of foods causes me pain.' It's a pity she must abstain from eating plenty of nutritious meals, when in fact Magnésia Bisurada would provide relief in cases of gastric discomforts, such as: heart burn, flatulence, feelings of weight, etc. If you are afraid to eat, Lady, or deprive yourself of favorite foods, because you are the victim of digestion woes, do not hesitate to try Magnésia Bisurada, the stomach remedy that's proven to be effective.

Your digestion is assured with Magnésia Bisurada"

Marcello Dudovich, Fiat Balilla, 1934

Marcello Dudovich, Fiat Balilla ad, 1934, originally uploaded by Gatochy.

Scanned from "Art Deco 1910-1939" edited by Charlotte Benton, Tim Benton and Chislaine Wood.

"The new Balilla for everyone.
The elegance of a lady"

General Motors, 1931

General Motors ad, 1931, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 700 x 449 size.

"Examine the value

The General Motors Corporation maintains a creative staff known as the Art and Color Section to aid and counsel the division engineers in the style development of general Motors cars. The special province of this staff embraces style, color and appointments, and under its skillful handleg, lines and proportions yield to fashion influences well in advance of the prevailing mode. Through the activities of the Art and Color Section, General Motors is kept abreast of style changes and in co-operation with division engineers conscientious effort is made to secure the most pleasing effects."

Marjory C. Woodbury, Indian Head Fabric, 1920

Marjory C. Woodbury, Indian Head Fabric, 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 854 x 1300 size.

"Clothes and Summer Fun

The best times of all are tramps through the woods, a wonderful sail, a clam bake on the beach, or a day at the Army Camp. The girl who has to be too careful of her clothes spoils the fun and is not invited a second time.

The one who dresses in sport clothes of Indian Head looks charming all day, yet can enter into everything without fear of looking crumpled or mussed.

Indian Head is the ideal cloth for white clothes for the whole family. Economical in price and easy to work with, it appeals to the purse and the needle of the woman who does her own sewing. Besides, it launders wonderfully.

Use it instead of Linen

All good stores carry Indian Head in one of their white goods departments. Made in 27, 33, 36, 44, and 54 inches widths, name always appears on the selvage. Indian Head is sold the world over.

Ready-to-wear clothes of Indian Head are now shown in the smart shops. Identify them by the Indian Head Label sewn in the garments.

Our interesting booklet 'The Wash-Fabric for Your Whole Family' sent free upon request."

Riceland Rice, 1950s

Which is Worse: The Use of "Velly" or That Chicken Tettrazini?, originally uploaded by Charm and Poise.

"The quick 'n easy way to cook Riceland Rice

Riceland Rice
Velly Nice!"

Marjory C. Woodbury, Indian Head Fabrics, 1922

Marjory C. Woodbury, Indian Head Fabrics ad, 1922, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 622 x 879 size.

"Now you can buy it in colors

It is made in
Pink Rose
Helio Cadet
Biscuit Tan
Pearl Linen
Reseda Ciel
Copen Brown

Now for the first time you can buy Indian Head in color, and in colors guaranteed fast. By 'fast colors' we mean colors that will hold bright and true through seasons of sun, sea air, dampness, and washing.

We guarantee;: If any garment made of Indian Head fails to give proper service because of the fading or running of Indian Head colors, we will make good the total cost of the garment.

Fifty-nine cents a yard is the price of guaranteed fast-color Indian Head. 36 inches wide - a value that you will appreciate more fully after months of wear. If your store does not carry Indian Head in fast colors, write us giving your dealer's name. We will see that you are supplied.

'The Girl Who Loved Pink' tells the story of colored Indian Head and has a sample of the material. It also shows the complete color range. It is sent free upon request.

Indian Head Cloth
Always on the Selvage"

Pro-phy-lac-tic Toothbrushes, 1916

Pro-phy-lac-tic Toothbrushes ad, 1916, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 666 x 900 size.

"Which Style of Pro-phy-lac-tic Do You Use?

You never knew there were so many Pro-phy-lac-tic styles, did you? There are as many Pro-phy-lac-tic styles as there are tooth brush needs and tastes.

Pro-phy-lac-tic Tooth Brush
'A Clean Tooth Never Decays'

Sizes, for instance. Pro-phy-lac-tic tooth brushes come in adult's, youth's and child's sizes - so marked on one end of the box.

Bristles, next. Every Pro-phy-lac-tic style (except the Dental Plate and unbleached brushes) comes in hard, medium and soft bristles - so marked on the brush and on one end of the box.

Handles - Pro-phy-lac-tic comes in Rigid handles (preferred by many), Flexible handles (a comfort to those who have tender gums) and transparent flexible handles (Pro-phy-lac-tic De Luxe, in three colors, which render identification still easier.)

Specials - Pro-phy-lac-tic provides a special four-row (instead of three-row) brush, for adults preferring a larger brush; a Dental Plate brush; and a brush with unbleached bristles (recommended by many dentists).

Every one of these Pro-phy-lac-tics has, of course, the guaranteed Pro-phy-lac-tic quality, and the valuable thorough-cleansing features originated by Pro-phy-lac-tic.

Florence Manufacturing, Co."

Coca-Cola, 1919

Coca-Cola ad, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 548 x 700 size.

"Drink Coca-Cola
Delicious and refreshing

You can't think of 'delicious' of 'refreshing' without thinking of Coca-Cola.

You can't drink Coca-Cola without being delighted and refreshed.

The taste is the test of Coca-Cola quality - so clearly distinguishes it from imitations that you cannot be deceived.

Demand the genuine by full name - nicknames encourage substitution.

Sold everywhere"