Vintage Ads

We're moving

2011-04-11T04:23:00.003+01:00

The Google AdSense Team has sent me an email warning me that one of my other blogs, Old Paint, has pornography and/or adult content. As an example, they referred me to the 1932 label, in which one may find these two paintings:

François-Emile Barrauda, La seance de peinture, 1932, originally uploaded by Gatochy.

Adamo ed Eva di Tamara de Lempicka, originally uploaded by Giacomo Momo.

I was told that unless I remove those images they can not continue to allow me to display ads on that or indeed on any other of my blogs that also contain images of nudity - which is perfectly possible, seeing as I love art.

I would have liked to contact whoever is the decider in the AdSense team, to inform him/her that neither Tamara de Lempicka nor François-Emile Barrauda were pornographers, nor did they produce anything other than quality content (not to say there is no quality porn) - but the same mind that could not tolerate the sight of these works of art understandably will also not tolerate to be contacted. They appear to be spooked by many things with no rational motive.

In this the AdSense team is not alone. For example, the team in charge of supervising the content of blogs has become sadly known for its tendency to feel upset over gay sites (including those that, like mine, are not pornographic) deleting them without justifying so to their authors - which makes perfect sense for, in truth, how does one justify a morally indefensible aversion? How does one justify a prejudice?

Seeing as it's not possible to talk to these people, nor would they understand me if I did, and they'd just get emotionally stressed for nothing if I were to do so; and seeing as I would not wish to cause any more emotional distress to people who already worry themselves so much over things that don't matter, I thought it best to simply transfer all my blogs to Tumblr, something which was very easy to do and not a bother at all.

And it's done! The new address is Vintage Ads and there I will continue to do much the same that I've been doing here. So if you've liked it so far, just follow the link.

I'd like to thank Blogger for having served me so well throughout these years and I hope those responsible for these reprehensible decisions keep taking the pills. See you soon! :)

Hazel Woileard, Peet's Crystal White Laundry Soap, 1918

2011-04-10T00:43:00.002+01:00

Hazel Woileard, Peet's Crystal White Laundry Soap, 1918, originally uploaded by Gatochy.

Click image for 857 x 1300 size.

"It's Easy to Prolong the Life of the Daintiest Things You Wear

As you see dainty negligees and soft undergarments in the shop windows, do you worry about fequent laundering or, do you, like millions who know, think of 'The Perfect Family Soap'-

Peet's Crystal White

Insures longer life for the softest and most delicate fabrics, a timely desire of these days of sensible thrift. Unsurpassed for fine laundry work because it is mild; will not roughen or shred. A better soap for every household cleansing task.

Peet Bros. MFG. Co.
Kansas City San Francisco"

Fórmula 1 men's wear, 1974

2011-04-10T00:26:00.002+01:00

Gente, 20-26 March, 1 April 1974 - 56, originally uploaded by Gatochy.

Click image for 737 x 1000 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Shirts and Polos
The new rythm of fashion"

Women's Encyclopedia, 1974

2011-04-09T02:14:00.002+01:00

Gente, 20-26 March, 1 April 1974 - 45, originally uploaded by Gatochy.

Click image for 954 x 1307 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"A collection of fascicles with over 2.000 pages full of solutions for your daily problems.

Each week women receive valuable info on decoration, handy work, domestic finances, health, sexual education, psychology, etiquette, fashion, beauty, law and culinary art.

Women's Encyclopedia fascicles make up seven magnificent volumes.

The last covers of the fascicles and the pages especially produced for you by Cláudia magazine, you'll set up 'Cláudia's Cook Book'. When you purchase the first fascicle you receive the second one for free.

Start your collection now. It's available on Tuesdays in every book store and tobacconists.

Abril Cultural Publishers
Exclusive distributors, Livraria Bertrand"

Plaza 8, 1966

2011-04-09T01:51:00.002+01:00

Plaza 8 ad, 1966, originally uploaded by Gatochy.

Click image for 750 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

DuPont, 1961

2011-04-08T18:43:00.002+01:00

DuPont ad, 1961, originally uploaded by Gatochy.

Click image for 784 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Dacron.
It ought to be a law.

JUNIOR ACCENT thinks 'twould be a crime for pure pizzaz not to have the lasting shape of 'Dacron'. Thus, this sonic knit that has - a print so bold you can almost hear it. And a fresh so great it goes on forever. And why? Because it's 100% Dacron polyester. In red/white/navy, yellow/white/black. Sizes 6-16. About $46. Available at Franklin Simon, New York and branches; Town and Country, Des Moines; Joseph Horne Co., Pittsburgh; Frederic & Nelson, Seattle.

Dupont
Better Things for Better Living... through Chemistry"

Portugal, tourism poster, 1950s

2011-04-07T21:15:00.002+01:00

Portugal, tourism poster, 1950s, originally uploaded by Gatochy.

Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira.

Mentholatum, 1947

2011-04-07T18:47:00.002+01:00

O Século Ilustrado, No. 508, September 27 1947 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 508, September 27 1947.

"The first sign!...

Don't waste time when you feel the first symptoms of a cold: carelessness might cost you dear. Apply immediately Mentholatum on your chest, throat and nose. But demand the true Mentholatum"

Socialite luggage, 1956

2011-04-06T21:24:00.002+01:00

December Vogue 1956, originally uploaded by dovima_is_devine_II.

December Vogue 1956. Model is Evelyn Tripp.

"Socialite...
Elegance with a master's touch

'Birth of Venus' by Botticelli
Florence, Italy

The beautiful simplicity, the classic lines, of a true work of art. And, like all true works of art, this beauty is forever - fashioned with the lightness of froth... the strength of steel - balanced to open at the touch of your finger... double-locked for complete safety.

The cover? A single, flowing curve... seamless, jointless, and practically impervious to wear.

The lining? Luxurious French crepe... soft in color, distinctive in design.

The colors? Delicate shades that nothing can chip or fade.

The price? From $19.95 to $42.95.

The Weekender, the Ladies Wardrobe, and the Train Case in blue, grey, or tan U. S. Royalite covering with oriental print linning. Twelve models to choose from - all of them beautiful, all of them guaranteed.

Socialite luggage
Product of U. S. Trunk Co."

Japanese hand cream, 1930s

2011-04-06T21:00:00.002+01:00

Japanese hand cream, 1930s, originally uploaded by Gatochy.

Click image for 590 x 800 size. Scanned from Taschen's "Japanese Beauties".

"You have strong beautiful skin" (Thanks to Paula Wirth for translating!)

Japanese 'Club' Dentifrice, 1930s

2011-04-05T22:30:00.002+01:00

Japanese 'Club' Dentifrice, 1930s, originally uploaded by Gatochy.

Click image for 591 x 800 size. Scanned from Taschen's "Japanese Beauties".

Toothpaste for your beauty and good health and sanitation - antibacterial toothpaste (for killing germs)... (Thanks to Paula Wirth for translating!)

Cigarettes Piast, ad featuring Josephine Baker, 1920s?

2011-04-04T22:56:00.002+01:00

Cigarettes Piast, originally uploaded by Gatochy.

"Piast
The best cigarettes"

Crosley Radios, 1947

2011-04-04T17:14:00.002+01:00

"New Radio Thrill", originally uploaded by saltycotton.

Via Flickr:
"Household" magazine
June 1947.

"New stay-at-home-go-and-roam radio thrill

graceful beauty in a home radio plus a gypsy spirit for the outdoors

Enjoy year-'round entertainment at home or away - with the versatile Crosley PorTABLE Radio.

It's a smartly styled modern table radio - performs like a star on AC or DC. But it's also a rugged traveler, with a powerful long-lasting battery pack, to liven your picnics, week-ends, vacations and travels - anywhere, anytime.

Crosley PorTABLE Radio

You need never again consider merely a portable radio of limited use. For here is a proudly handsome home radio of great power and lifelike tone... instantly ready to share your outdoor excursions.

The go-and-roam season is beckening now. Be ready to enjoy every moment of it... see and hear this year-'round-pal at your Crosley dealer's TODAY!

Ready at home, ready to roam

You'll have more fun on your outings with a Crosley PorTABLE to bring a world of entertainment to your special pleasure spot. A powerful, long-life battery pack keeps this excursion-companion ready to room to seashore, to mountains - anywhere, anytime.

a radio in every room - a radio for every purpose

smart and new - from every view

Crosley Rondo Table Radio

Any way you look at it the Crosley RONDO is a gem. Anywhere you place it - on end table, mantel, or bedside stand - you'll be proud of its smartness. Amazing small set performance on either AC or DC, any 110-120 volt outlet. See and hear this compact Crosley masterpiece of advanced styling and radionic engineering, at your Crosley dealer's. You'll be surprised at the modest price. CROSLEY Division - The Aviation Corporation Cincinnati 25, Ohio

The CROSLEY Shelvador

Gives you 28 feet of front-row food of your fingertips every time you open the door. Here's one refrigerator door that is a convenience instead of a nuisance .. and it's exclusive with Crosley. Ask your Crosley dealer to demonstrate this 'Speed Way for Meals'... show you all the improvements in home refrigeration that are yours in the Shelvador.

GAS RANGES - Featuring the waist-high broiler and other conveniences for better, easier cooking.

ELECTRIC RANGES - Crosley SERVI-CHEF Control Timer is just one of many features you'll appreciate.

FURNISH YOUR KITCHEN - beautiful Crosley Servisink and Cabinets - sinplify all kitchen tasks. Save time and steps. Easily installed.

THE DEBUTANTE - Fits small space - has many 'big' console refinement.

MATCHLESS CARROLLTON RADIO-PHONO WITH F. M. and Floating Jewel Tone System that says 'Goodbye' to needle noise - chatter - hiss - and scratch! Records last up to 10 times longer - and sound better."

Percy Edward Anderson, Knapp-Felt Hats, 1929

2011-04-04T00:08:00.002+01:00

Percy Edward Anderson, Knapp-Felt Hats ad, 1929, originally uploaded by Gatochy.

Click image for 675 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Out today!
The New Knapp-Felt
Hat for the Month
The Rudswick
Made by the Crofut &Knapp Co., Fifth Avenue, New York"

Aunt Jemima Pancake Flour, 1918

2011-04-03T17:44:00.002+01:00

Aunt Jemima Pancake Flour, 1918, originally uploaded by Gatochy.

Click image for 575 x 869 size. From Taschen's "All-American Ads 1900-1919".

"The Breakfast for Every Kind of Morning

The breakfast everyone likes best! That's easiest for you! And the most economical!

Ready as soon as the coffee is

For the ordinary morning
So healthful and 'filling' - so good for children!

Give them Aunt Jemima pancakes. They'll love them - they'll scramble down early - they'll eat 'Good breakfast'!

And the (?), tender cakes are so healthful, so nourishing - you couldn't give them anything better to start them off for school. They're just the breakfast to give them morning after morning.

For the 'slept-late' morning
So QUICK - so EASY - to make

No mixing to do - no measuring - everything is ready mixed in the flour - even the sweet milk. You just add water, give the batter a brisk beating, and less than a minute later you are lifting the tender, golden cakes off the griddle.

And they are so economical, too! These Aunt Jemima breakfasts cost less than one of meat or eggs!

For the morning you have guests
Perfect cakes EVERY time

When you want to make sure that breakfast goes off delightfully, serve Aunt Jemima pancakes. They are prepared so carefully for you that you cannot help making perfect, brown, tender pancakes every time!

Your guests will exclaim over them - they have so much more delicious flavor than ordinary pancakes. The sweet milk - powdered and (?) in - the specially ground flours - give Aunt Jemima pancakes a flavor you cannot get in any others. Order a package of Aunt Jemima Buckwheat Flour, too, when you order the Pancake flour.

Make muffins and waffles and breakfasts of Aunt Jemima Pancake Flour, too. See how light and fine flavored they are.

Send for the jolly Rag Dolls

Send one Aunt Jemima box tag (either Pancake or Buckwheat Flour) with only six cents in stamps and get one of the famous Aunt Jemima Rag Dolls. Or four flour tags and and only twenty four cents you can get the whole jolly family."

Colgate's Soap, 1919

2011-04-02T15:38:00.002+01:00

Colgate's Soap, 1919, originally uploaded by Gatochy.

Click image for 575 x 875 size. From Taschen's "All-American Ads 1900-1919".

"Cashmere Bouquet Toilet Soap

In its flower-born fragrance Cashmere Bouquet Soap suggests the riffled treasures of an old-fashioned garden. Delicate, yet lasting; piquant, yet refined; reminiscent, yet alusive; favored by those of particular taste today, as it was in Grandmother's time.

Nor is that exquisite perfume its sole attraction, for Cashmere Bouquet Soap is luxuriant in its lather and so wholesomely pure that it is safe for baby's delicate skin. It is an economical soap too, wearing down thriftily to a tissue-like thinness, and 'hard milled' so that it does not soften and waste as do some soaps, when left wet in the soap dish."

Dermox Shampoo, 1974

2011-04-01T21:21:00.002+01:00

Gente, 20-26 March, 1 April 1974 - 50, originally uploaded by Gatochy.

Click image for 948 x 1298 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"With Dermox shampoos you'll have the most beautiful hair".

Bondex, 1961

2011-03-31T12:06:00.002+01:00

Bondex ad, 1961, originally uploaded by Gatochy.

Click image for 757 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

This was a kind of iron-on fabric that you could stick onto your clothes for decoration.

The Cock Impregnated Safety Matches

2011-03-30T09:08:00.002+01:00

StyleDeVie.com Vintage Paper Ephemera Style de Vie LA, originally uploaded by Style de Vie Studios.

Lustre Creme Shampoo, 1968

2011-03-29T01:32:00.002+01:00

Lustre Creme ad, 1968, originally uploaded by Gatochy.

Click image for 762 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Pink is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo.

Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather.

Pink says we leave hair soft, and inviting to touch.

And should a certain someone get too close, he'll notice that we have a delightful 'pink' fragrance, too.

Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls.

You're a girl, aren't you?

You might be tickled pink to know that Lustre-Creme is safe for color-treated hair."

The No.10 Restaurant, 1976

2011-03-28T18:10:00.002+01:00

A Somewhat Defensive Advert.., originally uploaded by glen.h.

"'I'll be lunching at No.10, Richards, - so just something light for supper.'

Some of the finest food in London! Our Number 10 restaurant is a haven of air-conditioned luxury dedicated to the presentation of the choicest foods and wines obtainable.

You can, of course, take your companion/lady to that amusingly tiny place in Soho where the lasagne is a poem - and doubtless you'll have an interesting, if cramped, evening. Yet, for roughly the same cost you can offer (her) perfection of food, wine and surroundings in one of London's best hotels."

Lux Soap, 1953

2011-03-27T16:59:00.002+01:00

Lux Soap ad, 1953, originally uploaded by Gatochy.

Click image for 659 x 954 size. Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira. Portuguese singer Amália Rodrigues.

"I use Lux Soap
says Amália Rodrigues"

Brahma Beer

2011-03-26T14:01:00.002Z

Brahma Beer, originally uploaded by Gatochy.

"Extra Moments...

Require Brahma Extra"

Velveeta

2011-03-25T18:57:00.002Z

Velveeta ad, originally uploaded by Gatochy.

Scanned from "Kitchen Kitsch - Eat & Drink in America".

"Bright Ideas with Versatile

Velveeta

From the Kraft Kitchen"

Soviet dentrifice

2011-03-25T18:48:00.002Z

Soviet dentrifice poster, originally uploaded by Gatochy.

Soviet Posters.

Mentholatum, 1947

2011-03-24T18:25:00.002Z

Século Ilustrado, No. 489, May 17 1947 - 19a, originally uploaded by Gatochy.

Século Ilustrado, No. 489, May 17 1947.

"Quick relief for neuralgies and headaches with

Mentholatum

It soothes, refreshes and relieves pain"

Elizabeth Taylor, Lustre-Creme Shampoo, 1957

2011-03-23T22:09:00.002Z

Lustre-Creme Shampoo, 1957, originally uploaded by Gatochy.

R. I. P., Elizabeth Taylor.

Click image for 616 x 883 size. Scanned from Taschen's All-American Ads of the 50s.

"Hollywood's favorite Lustre-Creme Shampoo...

Yes, Elizabeth Taylor uses Lustre-Creme Shampoo. It's the favorite of 4 out of 5 top Hollywood movie stars!

It never dries your hair! Lustre-Creme Shampoo is blessed with lanolin... foams into rich lather, even in hardest water... leaves hair so easy to manage.

It beautifies! For soft, bright, fragrantly clean hair - without special after-rinses - choose the shampoo of America's most glamorous women. Use the favorite of Hollywood movie stars - Lustre-Creme Shampoo.

Never Dries - it Beautifies!

Elizabeth Taylor
co-starring in M-G-M's
Raintree County
Filmed in M-G-M Camera 65 and Color"

Saltratos Rodel, 1947

2011-03-23T16:06:00.002Z

Século Ilustrado, No. 484, April 12 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Caluses gone

A foot bath with Saltratos Rodel soothes caluses pain and softens them, so that they can be removed, root and all. To soothe all foot ills - pains, inflamations and swelling - there's nothing better than a foot bath with Saltratos Rodel. Try them today. In all pharmacies and drugstores."

Moisturizer, 1930s

2011-03-22T18:46:00.002Z

Moisturizer ad, 1930s, originally uploaded by Gatochy.

Click image for 568 x 800 size. Scanned from Taschen's "Japanese Beauties".

Japanese skin cream - to protect your hands from chemicals and sunlight. (Thanks to Paula Wirth for translating!)

Shirakiya Company, 1930s

2011-03-21T22:03:00.002Z

Shirakiya Company ad, 1930s, originally uploaded by Gatochy.

Click image for 568 x 800 size. Scanned from Taschen's "Japanese Beauties".

Location is Iwashiro-Naganumacho - Company is Shirakiya. (Thanks to Paula Wirth for translating!)

Coles Phillips, W. A. Scheaffer Pen Co., 1921

2011-03-20T21:16:00.002Z

Coles Phillips, W. A. Scheaffer Pen Co. ad, 1921, originally uploaded by Gatochy.

Click image for 657 x 875 size. Scanned from Taschen's "All-American Ads of the 20s".

"His Diary

Mighty nice to be back again with all my old pals - especially this SHEAFFER Pen. It's a darb! I never flunked an exam with it last year - it never fails me. I notice everybody worth knowing writes with a SHEAFFER. There's a freshman girl using one right now - a good excuse to get acquainted.

Her Diary

Everybody's so strange. I've got my friendly, realiable SHEAFFER Pencil. It's my only connection with home. Looks like a nice upper-classman opposite. He uses a SHEAFFER, too. Hope he speaks to me. We'll talk about SHEAFFER Pens - that's one good thing we have in common.

Fashionable Ebony Finished Pen, illustrated bellow, with plain solid gold band and clip - No. 29C - $9.00

W. A. SHEAFFER PEN COMPANY, FORT MADISON, IOWA

CHICAGO NEW YORK KANSAS CITY DENVER SAN FRANCISCO

SHEAFFER'S PEN - PENSIL

AT THE BETTER DEALERS EVERYWHERE"

Irving Nurick, McCall Patterns, 1928

2011-03-19T21:07:00.002Z

Irving Nurick, McCall Patterns ad, 1928, originally uploaded by Gatochy.

Click image for 666 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Now on Sale
At the McCall Pattern Departments and All Newsstands

A Complete Showing All in Color

Get Your Copy Today"

Palmolive Soap, 1916

2011-03-18T22:22:00.002Z

Palmolive Soap, 1916, originally uploaded by Gatochy.

Click image for 1435 x 1835 size. From Taschen's "All-American Ads 1900-1919".

"If You had been a Princess 3000 Years ago

If you had lived when old Egypt was in her glory, Palm and Olive oils would have been your most valued toilet essential.

Now, modern progress gives you these two famous oils scientifically combined in the most popular cleanser this age knows.

The toilet lore of 30 centuries had found its fullest expression in the smooth creamy lather of

Palmolive Soap

Other Palmolive Products

Palmolive Shampoo
Palmolive Cream
Palmolive Powder
Palmolive Talcum
Palmolive Vanishing Cream
Palmolive Shaving Stick

If your dealer cannot supply you with PALMOLIVE preparations write us, enclosing price of article desired. PALMOLIVE Shampoo, Creams and Powder are each fifty cents. Talcum or Shaving Stick, twenty five cents.

B. J. Johnson Soap Co., Inc.
Milwaukee, Wisconsin"

Sapolio Soap, 1900

2011-03-18T21:51:00.002Z

Sapolio Soap, 1900, originally uploaded by Gatochy.

Click image for 670 x 1000 size. From Taschen's "All-American Ads 1900-1919".

"Hand Sapolio
For Toilet and Bath

The first step away from self-respect is lack of care in personal cleanliness; the first move in building up a proper pride in man, woman, or child, is a visit to the Bathtub. You can't be healthy, or pretty, or even good, unless you are clean.

Equals a Mild Turkish Bath"

Swans Down Cake Flour, 1917

2011-03-18T20:24:00.002Z

Swans Down Cake Flour, 1917, originally uploaded by Gatochy.

Click image for 581 x 876 size. From Taschen's "All-American Ads 1900-1919".

"Have a Piece!

This golden layer cake, with its rich, creamy coconut frosting, is home made. Indiscribably delicious. Because it contains butter, sugar, eggs, milk, cake flour, etc., it has real food value and is distinctly economical.

It is easy for you to make a good, nourishing and economical cake with Swans Down Cake Flour. This well-known flour contains only the lighter, fluffier portions of the wheat and therefore greatly constributes to the lightness and fine texture of the cake.

Swans Down Cake Flour
Prepared Not Self-Rising

The cost of the flour used in one cake is a very small part of the total expense, and yet these few cents' worth of flour have more to do with the success of the cake than all the other ingredients.

Thrifty housewives realize the food economy of good home-made cake, You will, too, once you bake cake with Swans Down Cake Flour, using smaller quantities of butter, eggs, sugar and milk than you have been accustumed.

A one-cake size package and 'Cake Secrets' - our valuable (?) of choice recipes - sent for five two-cent stamps. If the best fancy grocer in your locality does not sell Swans Down Cake Flour, write us now, giving your grocer's name.

Igleheart Brothers, Evansville, Ind."

Palmolive, 1972

2011-03-17T20:57:00.002Z

1972 Palmolive Ad, originally uploaded by Neato Coolville.

"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."

Vibrating pillow and Adams Trainer, 1974

2011-03-17T18:16:00.002Z

Gente, 20-26 March, 1 April 1974 - 51b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Vibrating pillow for pain, fatigue, celulite

By using this vibrating pillow every day, you can be certain of eliminating superfluous fat in a short amount of time, of keeping your body young, and of mitigating pain and muscular fatigue."

"Physical education with Adams Trainer

Women who don't exercize are doomed to premature aging. With this machine 10 minutes are day are sufficient to slim down your lags and hips, and keep your body young, light and healthy."

General Electric, 1966

2011-03-16T15:32:00.002Z

General Electric ad, 1966, originally uploaded by Gatochy.

Click image for 770 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"General Electric Has It!

General Electric cares!

Bouffant bonnet has reach-in top - for checking dryness.
Air is intanstly heated here for faster drying.

Portable... adjustable waist or shoulder strap.

Attractive embossed carrying and storage case.

General Electric has the hair dryer with an 'Instant Heat' unit. It's next to the bonnet for faster hair drying. Large Sally Victor bouffant bonnet... reach-in top to let you check drying. Portable... lightweight... 4 heat selections. Luxurious carrying case, too!

New! Fanfare Clock with Mel-O-Tone alarm to wake you with musical tones. Lighted dial for nightime. Attractive sandalwood-color case. 3 1/4 in. high; 5 1/2 in. wide.

Toasts - and bakes! General Electric's Toast-R-Oven toasts both sides at once. Top-browns... bakes potatoes, frozen foods, and pies... reheats foods, too!

General Electric has the Spray, Steam and Dry Travel Iron for touch-up ironing at school and to take on trips. Adapter plugs for foreign travel. Fold-down handle.

General Electric Company, Housewares Division, Bridgeport, Conn, 06602

Progress Is Our Most Important Product"

Formfit Rogers, 1969

2011-03-14T10:16:00.002Z

Formfit Rogers ad, 1969, originally uploaded by Gatochy.

Click image for 752 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Be Some Body.

Start right now with The Stocking Girdle which gives you girdle control with pantyhouse freedom. Nylon and Lycra spandex top, strech nylon legs. In chanpagne, sun mist, mink mist, silver mist. Petite, medium, long, extra long. $3 in the foundation department of your favorite store."

Antisardina suntan lotion, 1952

2011-03-13T13:16:00.002Z

Fon Fon n.2380, 22 November 1952 - back cover, originally uploaded by Gatochy.

Click image for 1024 x 1559 size. Scanned from Fon Fon n.2380, 22 November 1952. Thanks to Ciana Bodini for the image.

"No. 1 The joy of life is in the health and beauty of your body.

No. The pleasure of life in the open air can be achieved without harming your skin.

No. 3 Protect your skin with Antisardina. Scientifically prepared, it renews your skin's cells, eliminates and avoids freckles, spots and premature wrinkles."

Saltratos Rodel, 1947

2011-03-12T16:08:00.002Z

Século Ilustrado, No.485, June 28 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No.485, June 28 1947.

"Burning Feet

Biting sweat. There's a relief for all calamities: add to your foot bath enough Saltratos Rodel to render the water mikly. Dip in it your sore feet. The relief is swift and delicious. This foot bath soothes sore and hot feet and reduces swelling. Saltratos Rodel (oxyginized salts for foot ailments). In all pharmacies and drugstores. Reazonable prices."

Saltratos Rodel, 1947

2011-03-11T18:03:00.002Z

Século Ilustrado, No. 489, May 17 1947 - 19b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"What? No feet ailments?

Certainly not! I provide relief to my sensitive, tired and sore feet with a Saltratos Rodel bathing salts. Everyone can do the same. This very night, dip your feet in this milky water, and they'll feel perfectly well. They'll be rested, walking will be a pleasure. Saltratos Rodel. Medicinal salts for your feet. In every pharmacy and drug store. Reazonably priced."

Japanese Tea, 1930s

2011-03-10T19:12:00.002Z

Japanese Tea ad, 1930s, originally uploaded by Gatochy.

Click image for 1080 x 1510 size. Scanned from Taschen's "Japanese Beauties".

"Best quality roasted green tea." (Thanks to Paula Wirth for translating!)

Jell-O, 1925

2011-03-10T16:34:00.002Z

Jell-O ad, 1925, originally uploaded by Gatochy.

Click image for 602 x 869 size. Scanned from Taschen's "All-American Ads of the 20s".

"America's most famous dessert"

Instant Ralston Whole Wheat Cereal, 1952

2011-03-09T16:25:00.002Z

1952.01.14 Life Magazine P006, originally uploaded by Wishbook.

Life Magazine, 1952.

"Cooks in 10 seconds

Twice as much wheat germ as whole wheat

Quickest cooking hot cereal there is!

It's America's No. 1 Hot Whole Wheat cereal!

Warms you up! Builds you up! Costs LESS than 2c a serving!

Extra Natural protection!

P. S. Ever try it with BROWN sugar? Kids LOVE it!"

Heinz Cream Soups, 1924

2011-03-09T13:24:00.002Z

Heinz Cream Soups, 1924, originally uploaded by Gatochy.

Click image for 665 x 873 size. Scanned from Taschen's "All-American Ads of the 20s".

"Heinz Cream Soups

Heinz Cream Soups are all made with real cream - rich, thick, pure cream, fresh from the dairy.

Heinz Cream of Tomato Soup - Real cream and luscious, sun-ripedned tomatoes, prepared the day they are picked.

Heinz Cream of Pea Soup - Real cream and specially grown, tender, fully matured peas.

Heinz Cream of Celery Soup - Real cream and choice white, crisp celery, the kind you buy for your table.

Three appealing combinations, deliciously seasoned and prepared under the guidance of a skilled chef in the Heinz spotless kitchens.

H. J. Heinz Company

When you come to Pittsburgh visit the Heinz kitchens."

Sunkist Lemons, 1916

2011-03-08T21:37:00.002Z

Sunkist Lemons, 1916, originally uploaded by Gatochy.

Click image for 608 x 872 size. From Taschen's "All-American Ads 1900-1919".

"Every-Hour Uses for Good Lemons

Every day in the year and every hour of the day in every home there are proftable uses for good lemons.

Note these eight suggestions - then send for a free book containing many others.

Furthermore, when you buy lemons, ask for the Sunkist brand, for these are California's selected lemons.

They are practically seedles, juici, full-flavored and tart - ideal for every culinary use.

Grown scientifically - then washed with brushes, then packed and shipped to every dealer, tissue-wrapped.

Be sure that you say 'Sunkist' when you order.

You may as well get lemons at their best, since they cost the same as ordinary kinds.

Save Sunkist wrappers for beautiful silverware.

Claifornia Fruit Growers Exchange

Sunkist California's Selected
Practically Seedless Lemons
All first-class dealers everywhere sell Sunkist Oranges and Lemons"

W. D. C. Triangle Pipes, 1919

2011-03-08T18:34:00.002Z

W. D. C. Triangle Pipes, 1919, originally uploaded by Gatochy.

Click image for 631 x 871 size. From Taschen's "All-American Ads 1900-1919".

"WDC Triangle
The Genuine Bakelite

WDC Triangle Pipes are as good as they are beautiful. They combine the WDC standard of goodness in the bowl, and the lasting beauty of a Triangle Bakelite bit.

There is no substance known to science more suitable for pipe stems, cigar and cigarette holders than Triangle Bakelite. It possesses all the advantages of natural amber but none of the failings.

It has the beautiful coloring of amber - brilliant, rich and translucent - but excels in that it is tougher and more durable than amber. It has neither taste nor odor and is non-inflammable.

The bowls of the WDC Triangle Pipes are genuine French briar, specially Demuth seasoned and guaranteed against cracking or burning through.

Men who want something distinctive in a pipe will find a variety of select shapes in WDC Triangle Pipes, at the better grade shops, at $1.00 and up. Also a wide selection of gicar holders at 50c and up, and cigarette holders at 35c and up, in many beautiful shapes.

Wm. Demuth & Co., New York
World's Largest Makers of Fine Pipes"

Ricils, 1974

2011-03-07T15:12:00.001Z

Gente, n. 20, 26 March-1 April, 1974 - 10, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Two eyes... a thousand expressions

For a complete makeup of your eyes, a range that's been perfectly adapted to modern fashion

Liquid shadows - blue, brown, pink, green, vison grey and white * tri-colour compact shadows, with declined primary colours (greens, blues, browns and lilacs, all of them with the presence of white) * compact mascaras * automatic mascaras * recharges * pencils * eyeliners...

... At last, a range that allows you to create a harmonious makeup.

A presentation in cases especially designed to be practical, both for transport and in how you apply it.

A brand new eye line that guarantees a beautiful look. "

Alemite, 1932

2011-03-06T15:41:00.002Z

Permit # 9999, originally uploaded by paul.malon.

"Official Alemite Service
Permit No. 9999

Property of Alemite Corporation"

Japanese facial moisturizer, 1930s

2011-03-05T22:28:00.002Z

Japanese facial moisturizer, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

Ken-L Ration Dog Food, 1960s

2011-03-05T16:31:00.002Z

Ken-L Ration Dog Food Can, originally uploaded by Neato Coolville.

Springfield All Wool Blankets, 1951

2011-03-04T16:28:00.002Z

What Beds Are Like in Heaven, originally uploaded by saltycotton.

House Beautiful, February 1951.

"Dream of yourself sleeping in clouds...

how billowy soft... soothing... wonderfully relaxing! This is the same luxurious rest you'll enjoy beneath a fine Springfield Sizeset all wool blanket... velvety SOFT... BEAUTIFUL as clouds in 1l esquisite pastel and deep tone colors.

'it's Sizeset!'

Springfield's Pre-Shrinking Process. Can be safely washed and washed. Eliminates excessive shrinkage. Eliminates matting and felting. Retains original hand and finish.

Guaranteed by Good Housekeeping

All Springfield Blankets are guaranteed against moth damage for 5 years.

Springfield
The name famous in blankets"

Wesson Oil, 1920

2011-03-03T20:37:00.002Z

Wesson Oil, 1920, originally uploaded by Gatochy.

Click image for 570 x 869 size. Scanned from Taschen's "All-American Ads of the 20s".

"For Salads
Shortening and Frying

A Pure Delicious Vegetable Fat"

Reed & Barton Jewelers and Silversmiths, 1919

2011-03-03T14:29:00.002Z

Reed & Barton Jewelers and Silversmiths, 1919, originally uploaded by Gatochy.

Click image for 642 x 866 size. From Taschen's "All-American Ads 1900-1919".

"Reed & Barton
Established 1824
Jewelers and Silversmiths
Fifth Avenue 32nd Street
4 Maiden Lane
New York

Sterling Silver
Platinum and Gold Jewelry
Precious Stones

Watches, Clocks
Leather Goods, Stationery
Canes, Umbrellas"

Mary MacJohnson, Tom Wye Bathing Suits, 1919

2011-03-02T13:38:00.001Z

Mary MacJohnson, Tom Wye Bathing Suits, 1919, originally uploaded by Gatochy.

Click image for 1394 x 1810 size. Scanned from Taschen's "All-American Ads 1900-1919".

"Tom Wye has caught the brightness of the sunshine, the freedom of the great out-of-doors, the smartness of the Avenue and the sturdiness of his native English hills and knitted them into the very fabric of the Swimming-Suits he makes for women.

Ask for them today in your favorite shop. Study their clever cut. Admire their rich coloring. Select your favorite.

If your dealer is out of them write to TOM WYE of Winchendon, Mass."

Psssssst Dry Instant Shampoo, 1974

2011-03-01T22:23:00.002Z

Gente, n. 20, 26 March-1 April, 1974 - 16, originally uploaded by Gatochy.

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Ralay Baby, 1974

2011-03-01T16:01:00.002Z

Gente, n. 20, 26 March-1 April, 1974 - 24, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Children love... Ralay Baby

A set of children's cosmetics prepared with rigorously selected ingredients.

LOTION - Rich in vitamin F and Calendule oil. Moisturizing and hypoallergenic properties.

OIL - Essence of carrot and sweet almonds. Effective in protecting sensitive areas of the skin.

SHAMPOO - With extract of Chamomile. Avoids characteristic irritations. Does not irritate the eyes.

COLOGNE - With glycerin and selected perfumes. Very fresh and soft.

Ralay Baby, for the health and hygiene of your baby."

Pursettes, 1969

2011-02-28T20:05:00.002Z

Pursettes ad, 1969, originally uploaded by Gatochy.

Click image for 749 x 988 size. Scanned from The Golden Age of Advertising - the 60s.

"It's nicer than ever to be a woman. Stylish Tampon Compacts by Pursettes.

It's not always easy to be a woman. But Pursettes is trying to help. First we created a more absorbent tampon and the only one with a prelubricated tip. So easy to use. It doesn't even need a bulky applicator. And now we've created a tiny fashionable compact to carry your Pursettes. It's made in a variety of swingy, feminine styles and holds four regular Pursettes Tampons or three super-absorbent Pursettes Plus. Such a pretty, simple way to carry your protection. And it's free, with the purchase of any size box of Pursettes."

Lift Detergent Cake

2011-02-28T14:42:00.002Z

lumettes020, originally uploaded by pilllpat (agence eureka).

"New Lift Detergent Cake

Made in India
Bharath Chemicals and detergents
Erode - 638 002."

Clairol, 1969

2011-02-27T16:07:00.002Z

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 777 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Blonding simplified.

Clairol announces new Born Blonde Lightener in its own complete kit. Lifts out dark color faster than anything even Clairol has ever made!

Now blonding is this simple: (1) Lift the dark color out of your hair with new, speeded-up Born Blonde Lightener, in its own we've-thought-of-everything kit.

(2) Shampoo in one of the 12 pale, shimmery shades of Born Blonde, the no-peroxide toner that took the tears out of blonding. Who but Clairol could have done it?"

Clairol, 1969

2011-02-26T13:38:00.002Z

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 760 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Copacabana cosmetics, 1952

2011-02-25T14:25:00.002Z

Fon Fon n.2380, 22 November 1952 - back cover, originally uploaded by Gatochy.

Click image for 1096 x 1576 size. Scanned from Brazillian Fon Fon N. 2380, 22 November 1952. Image kindly donated by Ciana Bodini.

"Cologne
Lotion
Talcum Powder
In perfumes
Red, Blue, Green

Copacabana, the beach fragrance"

Colonia Milk, 1954

2011-02-24T16:34:00.002Z

Fon Fon, No. 2446, 20 February 1954 - back cover, originally uploaded by Gatochy.

Click image for 1104 x 1584 size. Scanned from Brazillian magazine Fon Fon, No. 2446, 20 February 1954. Image kindly donated by Ciana Bodini.

"A new life for your skin!

Do, now, the toning 'Beauty Massage'

1 Daily, before going to bed, wash your face with plenty of water. Do not pat dry.

2 Next, shake the bottle, pour a bit of Colonia Milk on a cotton ball and smooth it over your wet face, using upward circular movements.

Now you no longer need to disguise flacidity or skin imperfections with excessive make-up. Yes... it'll be easy for you to keep the natural softness... the natural charm of your skin! Start today the revitalizing 'beauty massage' with the medicinal Colonia Milk, thus removing spots, zits, and so many eruptions. Your 'beauty massage' with Colonia Milk will make your skin be born again with a new and seductive natural charm!

Don't give up with Colonia Milk - it's preparaed by doctor Arthur Studart."

Pontiac, 1941

2011-02-23T21:33:00.002Z

Scotties Like Pontiacs, originally uploaded by paul.malon.

"Now We're Getting Somewhere!"

Roses Milk, 1953

2011-02-22T16:28:00.002Z

Fon Fon, No. 2437, 26 December 1953 - back cover, originally uploaded by Gatochy.

Click image for 1446 x 2146 size. Scanned from Brazillian magazine Fon Fon, No. 2437, 26 December 1953. Image kindly donated by Ciana Bodini.

"The preparation that gives 'it'

Today a bottle of Roses Milk can be found anywhere where beauty, elegance and good taste is cultivated. Consacrated in several countries as 'the most efficient and recomended beautifier of women', its presence is the touch of refinement in the modern Eve's dressing table. Its very name is a reminder of beauty, a sugestion of the perfume and charm of roses, the remarkable preparation is today's most gratifying homage one can render to the delicacy of the feminine soul.

It is advisable to read carefully the instructions that come with the bottle, so as to know all the secrets of its use."

Double Edge Star razor blade, 1947

2011-02-21T15:17:00.002Z

Século Ilustrado, No. 489, May 17 1947 - 26a, originally uploaded by Gatochy.

Click image for 828 x 986 size. Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"Start your day well...
... shaving with a Double Edge Star razor blade

Made with the secret formula 6NX

Your machine will do wonders with it"

Cire Aseptine, 1947

2011-02-20T14:23:00.002Z

Século Ilustrado, No. 485, April 19 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A romantic skin
with irresistible softness and fairness
in just 3 days
Thanks to the virgin wax contained in the heart of flowers.

It's in the heart of rare flowers, growing in the Côte d'Azur, that beauty specialists have found an extraordinary virgin wax to beautify skin. Distilled and sold in a practical cream and under the name Cire Aseptine, it really has a magical power over skin. Apply a little Cire Aseptine morning and night, and see how even skin that's ruined by weather or sun literally renews itself, because skin cells that've been 'burned' give place to new cells, all fair and admirably soft to the touch. Most times 3 days are sufficient to lighten up your skin in one or two shades and to soften it. From the first applications, the transformation is surprising: skin begins to take on that romantic fairness to which no man can resist. Ugly black spots and dilated pores disappear before your eyes and even freckles end up disappearing. Use Cire Aseptine also on your shoulders, neck, arms and hands. Cire Aseptine, in perfume shops and pharmacies."

Cosmetics Japanese, 1930s

2011-02-20T07:26:00.002Z

Cosmetics Japanese ad, 1930s, originally uploaded by Gatochy.

Click image for 570 x 800 size. Scanned from Taschen's "Japanese Beauties".

Mentholatum, 1930s

2011-02-19T16:34:00.002Z

Mentholatum ad, 1930s, originally uploaded by Gatochy.

Click image for 581 x 800 size. Scanned from Taschen's "Japanese Beauties".

Mentholatum - skin cream - for small cuts, protecting skin and for before you put makeup on, and for sunburn. (Thanks to Paula Wirth for translating!)

Wesson Oil, 1924

2011-02-18T17:13:00.002Z

Wesson Oil ad, 1924, originally uploaded by Gatochy.

Click image for 649 x 877 size. Scanned from Taschen's "All-American Ads of the 20s".

"Wesson Oil
One Pint Net
Good Things to Eat
Wesson Oil Makes Delicious Pie Crust

Mrs. Boyd makes the best pies we ever tasted. She sends us this recipe for pie crust, with the comment that she never knew it to fail.

Sift into a missing bowl one and one-half cups of flour and one-half teaspoon of baking powder (made one-third soda, two-thirds cream of tartar). Make a depression in the centre. Into this pour a half cup of Wesson Oil and one-half cup of very cold (or ice) water. Add a pinch of salt. Mix quickly with a fork and divide in two portions. Do not knead, but roll on a well-floured board, spread on pans, fill and bake at once in a quick oven.

The ingredients should be cold, and do not knead of re-roll. The dough must not stand, but the whole process be completed as rapidly as possible."

El Marko, 1972

2011-02-17T11:41:00.002Z

1972 El Marko Ad, originally uploaded by Neato Coolville.

"Idea Factory

Life of the party? Make your own invitations and decorations. El Marko gives you a party a personal touch that store-bought party paraphernalia can't match!

El Marko!
8 no mess watercolors!

El Marko Watercolors can't spill or drip because the color is stored inside the brush! El Marko eatercolors will launch a thousand projects. Pictures, puppets, masks, castles, posters, signs, party decorations, labels, ornaments - most anything! Non-toxic. Launders out. P. S. El Marko is also available in waterproof, smear-proof permanent ink!

Clip and save for your rainy day file!"

Wesson Oil, 1920

2011-02-15T03:50:00.002Z

Wesson Oil ad, 1920, originally uploaded by Gatochy.

Click image for 575 x 873 size. Scanned from Taschen's "All-American Ads of the 20s".

"A pure rich vegetable fat
for frying shortening and salad dressings
all in one handy can
Pints, Quarts, Half-gallons and Gallons"

Lyknu Furniture Polish, 1919

2011-02-14T10:13:00.002Z

Lyknu Furniture Polish, 1919, originally uploaded by Gatochy.

Click image for 611 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Why cover the beautiful surface of your furniture with a sticky coating of oil, grease, gum or waz?

Why make a hard, tedious job of polishing?

Use Lyknu - the 'one-cloth' polish.

Lyknu cleans and polishes in one single operation - removes all accumulation of grease, gum, wax and dirt, leaves the surface absolutely dry, and restores the beautiful finish your furniture had when bought - just like new.

Lyknu save 8/4 of the time, 4/5 of the work, and1/2 the cost of polishing.

You simply shake bottle well, moisten a piece of cheese cloth with a few drops of Lyknu by applying cloth to mouth of bottle and go over your furniture, rubbing only until surface is dry. No second cloth needed - no second operation! None of the usual laborious rubbing!

Three sizes: - 25c, 50c, $1.00.

If your dealer cannot supply you, send his name and address and 25c for bottle mailed prepaid.

Lyknu Polish Manufacturing Co., Pittsburgh, Pa."

Pantene Set Hairspray, 1974

2011-02-12T03:47:00.002Z

Gente, n. 20, 26 March-1 April, 1974 - 30, originally uploaded by Gatochy.

Click image for 957 x 1303 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"A flower...
A bow...
... and

Give you hair a chance!

You give special attention to you hair, you go to the hairdresser often, you use treatment products and 'mise' Pantene, but then you neglect the quality of the hairspray you use.

Isn't this nonsense?

Pantene Set is a product of scientific investigation from our labs at Switzerland, it contains primary materials which were carefully selected to hold your hairdo, without gluing your hair, and easily removed at the touch of a brush. Also, Pantene Set contains Pantyl, an active substance of the vitamin B that made famous all Pantene products in over 120 countries in the world.

So, Pantene Set is more than a hairspray, in truth it's the continuation of your Pantene treatment. Next time try Pantene Set, naturally more expsnive than a normal hairspray, but won't it be worth it to give your hair a chance?

Pantene Set
Vitamine Treatment Hairpsray - for those who give their hair a chance!"

My Stories, Records of Children's Stories, 1976

2011-02-11T20:37:00.001Z

Fungagá da Bicharada, Christmas number, December 1976 - 17, originally uploaded by Gatochy.

Click image for 859 x 1205 size. Scanned from Portuguese magazine Fungagá da Bicharada, Christmas number, December 1976.

"These are 'My Stories' it was daddy who gave them to me... I only need 2 more I'm going to ask grandma.

I have them as well, in my case it was mom who gave them to me...

'My Stories
Wonderful records of children's stories. Give them to your children... They'll love them!"

Charles of the Ritz, 1962

2011-02-09T02:57:00.002Z

Charles of the Ritz ad, 1962, originally uploaded by Gatochy.

Click image for 755 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"It's the fashion to wear made-to-order face powder Charles of the Ritz"

Western Electric, 1960

2011-02-08T01:33:00.002Z

Western Electric ad, 1960, originally uploaded by Gatochy.

Click image for 750 x 1000 size.Scanned from The Golden Age of Advertising - the 60s.

"Color, everyone?

Sure, but which? Here they are: nine of the glowing colors you may select in the handsome new phones Western Electric makes for Bell telephone companies. The picture chart above shows the relative public popularity of these telephone colors. Have you see them lately at your Bell business office?

The trend in telephones is definitely to color - in both home and office - to complement any decor, or just for the sheer fun of it. And we at Western Electric are happy to oblige; in fact, two-thirds of all new telephones we'll make this year will be in color. The rest will be in traditional black.

Producing good looking, dependable telephones and the equipment needed to serve you, is one of our main jobs as part of the Bell System.

Western Electric, manufacturing and supply unit of the Bell System"

Salem Gold cigarettes, 1912

2011-02-06T20:07:00.002Z

Salem Gold cigarettes (1912), originally uploaded by Susanlenox.

Saltratos Rodel, 1947

2011-02-05T23:36:00.002Z

Século Ilustrado, No. 485, April 19 1947 - 8a, originally uploaded by Gatochy.

Click image for 824 x 760 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"What to do to have happy feet?

Nothing simpler! Add to your usual foot bath a handful of Saltratos Rodel, to make water milky. Dip your sore feet. Delicious and quick relief. This foot bath will soothe calluses, make disappear pain and reduce swelling. Walking becomes a pleasure - one can wear smaller shoes. Saltratos Rodel (oxygenated salts for foot treatment). In all pharmacies and drug stores.

This stocking may still fit.

Have 'VITOS' repair it, you will be amazed.

Vitos, quick, economical, perfect work."

American Airlines, 1950

2011-02-05T04:11:00.002Z

The Flagship Fleet, originally uploaded by paul.malon.

Coffeematic, 1959

2011-02-04T04:01:00.002Z

Your Coffee Pot Has a New Friend!, originally uploaded by saltycotton.

McCall's, September 1959.

"Now in beautiful stainless
the lifetime metal that's always friendly to your coffee

New Universal Coffeematic with the Flavor-Selector

Stainless for Easy Cleaning

Just reach in the wide top and wipe clean. It never needs polishing, won't pit or stain and won't absorb bitter oils that spoil the perfect flavor of your coffee.

For those who want the very finest, Universal presents this new model of its famous Coffeematic in stainless steel. It combines the striking beauty of modern design with the ideal metal for perfect coffeemaking. And like every Coffeematic, it makes coffee exactly to your taste time after time. Simply set the Falvor Selector to the desired strength Coffeematic brews to perfection, signals when ready and keeps coffee piping-hot without increasing the strength.

Year after year... More people buy Universal Coffeematic than any other coffeemaker!"

Lucian Zabel, Maffary Caid Cigarretes

2011-02-04T02:17:00.002Z

Maffary Caid Cigarretes, originally uploaded by Susanlenox.

Lucian Zabel (Germany 1893-1936)

Tokalon cosmetics, 1947

2011-02-02T21:58:00.002Z

Século Ilustrado, No. 485, April 19 1947 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A charming newlywed tells... How beauty brings happiness.

'I tried my best to dance as much as possible, but no man would have me - till the day when a younger friend made me understand how men respond to a smooth, clear skin.'

To sweeten your skin and lend it for a few days the fresh transparency of adolescence, you too should use 'oil-milky' beauty Cream, White Tokalon Cream, oily and at the same time light, so ointy it keeps face powder for eight hours, even in strong wind, and so light it literally disappears into your pores, 'melting' with your skin instead of 'caking on'. This is why White Tokalon Cream manages, like no other, to soothen your skin - without you feeling it on your face - and making it velvety with a perfectly natural matte finish - without it being noticeable."

Sakura Beer, 1930s

2011-02-01T20:56:00.002Z

Sakura Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 587 x 800 size. Scanned from Taschen's "Japanese Beauties".

(Thanks to Paula Wirth for translating!)

Sapporo Beer, Ebisu Beer and Asahi Beer, 1930s

2011-01-31T23:40:00.002Z

Sapporo Beer, Ebisu Beer and Asahi Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

(Thanks to Paula Wirth for translating!)

Wesson Oil, 1926

2011-01-30T20:37:00.002Z

Wesson Oil ad, 1926, originally uploaded by Gatochy.

Click image for 720 x 994 size. Scanned from Taschen's "All-American Ads of the 20s".

"French dressing is the most sophisticated of all salad dressing and it is also the easiest to make. The plain dressing may be varied by adding any seasoning or condiments that you like.

FRENCH DRESSING

3 parts Wesson Oil
1 part vinegar or lemon juice
Salt and pepper to taste
MIX WELL"

Wesson Oil, 1921

2011-01-28T01:12:00.002Z

Wesson Oil ad, 1921, originally uploaded by Gatochy.

Click image for 678 x 878 size. Scanned from Taschen's "All-American Ads of the 20s".

"Pure
Delicious
Vegetable
Fat"

S. Soltz, O-Cedar Mop Polish, 1916

2011-01-26T18:51:00.002Z

S. Soltz, O-Cedar Mop Polish, 1916, originally uploaded by Gatochy.

Click image for 579 x 888 size. From Taschen's "All-American Ads 1900-1919".

"For your woodwork

A hard, dry lasting lustre and a bright clean surface

Cleanliness
Economy
Ease

'Cleans as it polishes'"

O-Cedar Mop Polish, 1915

2011-01-25T18:20:00.002Z

O-Cedar Mop Polish, 1915, originally uploaded by Gatochy.

Click image for 595 x 871 size. From Taschen's "All-American Ads 1900-1919".

"You Keep Clean

One of the many beauties of using the O-Cedar Polish Mop is its cleanliness.

You no longer have to wear a dust cap or dusting apron.

The O-Cedar Polish Mop collects all the dust and holds it.

Then the mop is cleaned by washing and renewed with a few drops of O-Cedar Polish. Another step in cleanliness.

The new removable pad makes this easy and takes only a few minutes. Another exclusive O-Cedar feature.

The New - The Improved - The Better

O-Cedar Mop Polish

Two Sizes - $1.00 and $1.50

is practically two mops in one, for you can replace the polish pad with our especially treated pad for cleaning and dusting waxed surfaces or where a polish is not desired.

The long handle makes it easy to clean those hard-to-get-at-places.

Over 1.000.000 in use - all giving satisfaction - ask your neighbor.

Your Dealer Says: 'Try It at My Risk'

Simply deposit the price with your dealer. Try the O-Cedar Polish Mop for 2 days - put it to every test.

If not absolutely satisfactory, your money refunded without a question.

Sent, prepaid, upon receipt of price from either factory, if your dealer cannot supply you.

Use O-Cedar Polish
The O-Cedar Polish Way

Wet a Piece of Cloth - in water - cheese cloth is the best.

Wring it Dry - or until it is just slightly more than damp.

Pour on O-Cedar Polish - Until the cloth contains as much polish as it does water.

Go Over the Surface to be cleaned. Varnish absorbs O-Cedar but not water - the friction removes the dirt and dust - and the surface is cleaned.

Polish with a Dry Cloth
Slight rubbing will quickly produce the desired luster and finish.

The Beauty of the Grain is brought out - seeming blemishes disappear and the article looks like new.

A Hard, Dry Luster not gummy or wicky. A cambric handkerchief would not be soiled if placed on any article polished the O-Cedar Polish way.

Be sure you always get O-Cedar Polish

At all Dealers, Everywhere"

Audace cologne, 1975

2011-01-24T19:20:00.002Z

Gente, Nº86, July 1975 - 51, originally uploaded by Gatochy.

Click image for 800 x 1090 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In bottles and sprays, exclusively in official Rochas representatives

So that Audace, by Rochas, can be your day each morning: a new cologne

It's not always possible - nor advisable - to wear perfume early in the morning.

It's preferable to choose a cologne that evokes perfume without, however, being quite as intense...

This is the cologne that was missing to complement Audace, the insinuating perfume by Rochas.

This is the cologne that's just been born; bright, lively, so light, With subtle chords of the perfume Audace, by Rochas."

Centaur, 1967

2011-01-23T21:46:00.002Z

Centaur ad, 1967, originally uploaded by Gatochy.

Click image for 768 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Are you ready for Centaur?

it's the Massage Cologne... half man, half beast, all male!

Out of the Wild and Violent days of ancient Greece comes the exciting concept of a Massage Cologne... it's name is CENTAUR.

Each morning... each evening massage CENTAUR into your torso.

Massage CENTAUR into your arms, legs, and loins.

CENTAUR has no alcohol to irritate, so it massages with comfort into sensitive areas.

CENTAUR adds a delightful new dimension to your body, a low level aroma that hovers close to the skin for hours, transmits its virile message only in moments of close and intimate contact.

CENTAUR makes no coy promises... finding HER is up to you... then CENTAUR gives her the message. She won't say, 'what are you wearing?' She will say, 'You smell good!'"

Muraline, 1947

2011-01-22T22:31:00.002Z

Século Ilustrado, No. 485, April 19 1947 - 18a, originally uploaded by Gatochy.

Click image for 876 x 1256 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Muraline, the best water paint"

Gem, 1947

2011-01-21T21:27:00.002Z

Século Ilustrado, No. 485, April 19 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Ever since you got rid of your '5 o'clock shadow' I'm immensiley pleased to serve your apetite without restrictions.

Avoid the 5 o'clock shadow

With Gem razor blades and shaving machines"

Asahi and Saporo Beer, 1930s

2011-01-20T15:31:00.002Z

Asahi and Saporo Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 719 x 1000 size. Scanned from Taschen's "Japanese Beauties".

Asahi and Saporo Beer - these are now different companies... (Thanks to Paula Wirth for translating!)

Crab skin cream ad, 1930s

2011-01-19T21:26:00.002Z

Crab skin cream ad, 1930s, originally uploaded by Gatochy.

Click image for 574 x 800 size. Scanned from Taschen's "Japanese Beauties".

Skin cream - Crab cream. (Thanks to Paula Wirth for translating!)

William Donahey, Monarch Food Products, 1928

2011-01-18T10:40:00.002Z

William Donahey, Monarch Food Products ad, 1928, originally uploaded by Gatochy.

Click image for 723 x 991 size. Scanned from Taschen's "All-American Ads of the 20s".

Hamilton Beach Popcorn Popper, 1974

2011-01-17T16:54:00.002Z

1974 Spiegel Hamilton Beach Popcorn Popper Ad w/ Joe Namath, originally uploaded by Neato Coolville.

"Endorsed by Joe Namath

Hamilton Beach corn popper 14.99

Joe Namath self-buttering popper by Hamilton Beach... there's no muss, no fuss! While corn pops, butter placed in lid melts and drips down to deliciously coat every kernel. Makes up to 4 quarts of yummy popcorn. Heat-resistant clear plastic dome converts to attractive serving dish. Enameled aluminum body has Duralon III non-stick lining. Kernel separator; thermostatic heat control."

Marjorie Torre Bevans, Royal Baking Powder, 1920

2011-01-16T11:08:00.002Z

Marjorie Torre Bevans, Royal Baking Powder, 1920, originally uploaded by Gatochy.

Click image for 574 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Makes the Best Biscuits and other Foods
Send for New Royal Cook Book - it's free."

LePage's Tube Glue, 1919

2011-01-15T04:13:00.002Z

LePage's Tube Glue, 1919, originally uploaded by Gatochy.

Click image for 1111 x 1500 size. From Taschen's "All-American Ads 1900-1919".

"Never too late to mend
with the Universal Mender

Mending is saving. To mend is to be thrifty. And thrift, after all, is just plugging up the leaks - it's waste-prevention.

Nothing will help you stop the waste-leaks around the home more efficiently and easily than a Tube of LePage's Glue.

Every day you will find something to mend or make with it. No matter what it is, 'it's never too late to mend'. Jot down on paper what it would cost to replace the mended articles. At the end of the year add up the total cost. The amount saved will astonish you. That's money made!

LePage's Liquid Glue in the Handy Tube is but 15 cents. Only glue that is scientifically acknowledged standard for 50 years.

The New Tube with its Spreader is easy to work with and clean to handle. See below how it works. The Spreader fits into the neck of the Tube and acts as Stopper. The Spreader, therefore, can never be lost - glue, tube and spreader, 'inseparable', always ready for instant use. No waste - no muss - no fuss! Keep a tube in the house.

LePage's is for sale at department, hard-ware, stationary and drug stores. Russia Cement Company, Gloucester, Mass."