Sapporo Beer, Ebisu Beer and Asahi Beer, 1930s

Sapporo Beer, Ebisu Beer and Asahi Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

(Thanks to Paula Wirth for translating!)

Wesson Oil, 1926

Wesson Oil ad, 1926, originally uploaded by Gatochy.

Click image for 720 x 994 size. Scanned from Taschen's "All-American Ads of the 20s".

"French dressing is the most sophisticated of all salad dressing and it is also the easiest to make. The plain dressing may be varied by adding any seasoning or condiments that you like.

FRENCH DRESSING

3 parts Wesson Oil
1 part vinegar or lemon juice
Salt and pepper to taste
MIX WELL"

Wesson Oil, 1921

Wesson Oil ad, 1921, originally uploaded by Gatochy.

Click image for 678 x 878 size. Scanned from Taschen's "All-American Ads of the 20s".

"Pure
Delicious
Vegetable
Fat"

S. Soltz, O-Cedar Mop Polish, 1916

S. Soltz, O-Cedar Mop Polish, 1916, originally uploaded by Gatochy.

Click image for 579 x 888 size. From Taschen's "All-American Ads 1900-1919".

"For your woodwork

A hard, dry lasting lustre and a bright clean surface

Cleanliness
Economy
Ease

'Cleans as it polishes'"

O-Cedar Mop Polish, 1915

O-Cedar Mop Polish, 1915, originally uploaded by Gatochy.

Click image for 595 x 871 size. From Taschen's "All-American Ads 1900-1919".

"You Keep Clean

One of the many beauties of using the O-Cedar Polish Mop is its cleanliness.

You no longer have to wear a dust cap or dusting apron.

The O-Cedar Polish Mop collects all the dust and holds it.

Then the mop is cleaned by washing and renewed with a few drops of O-Cedar Polish. Another step in cleanliness.

The new removable pad makes this easy and takes only a few minutes. Another exclusive O-Cedar feature.

The New - The Improved - The Better

O-Cedar Mop Polish

Two Sizes - $1.00 and $1.50

is practically two mops in one, for you can replace the polish pad with our especially treated pad for cleaning and dusting waxed surfaces or where a polish is not desired.

The long handle makes it easy to clean those hard-to-get-at-places.

Over 1.000.000 in use - all giving satisfaction - ask your neighbor.

Your Dealer Says: 'Try It at My Risk'

Simply deposit the price with your dealer. Try the O-Cedar Polish Mop for 2 days - put it to every test.

If not absolutely satisfactory, your money refunded without a question.

Sent, prepaid, upon receipt of price from either factory, if your dealer cannot supply you.

Use O-Cedar Polish
The O-Cedar Polish Way

Wet a Piece of Cloth - in water - cheese cloth is the best.

Wring it Dry - or until it is just slightly more than damp.

Pour on O-Cedar Polish - Until the cloth contains as much polish as it does water.

Go Over the Surface to be cleaned. Varnish absorbs O-Cedar but not water - the friction removes the dirt and dust - and the surface is cleaned.

Polish with a Dry Cloth
Slight rubbing will quickly produce the desired luster and finish.

The Beauty of the Grain is brought out - seeming blemishes disappear and the article looks like new.

A Hard, Dry Luster not gummy or wicky. A cambric handkerchief would not be soiled if placed on any article polished the O-Cedar Polish way.

Be sure you always get O-Cedar Polish

At all Dealers, Everywhere"

Audace cologne, 1975

Gente, Nº86, July 1975 - 51, originally uploaded by Gatochy.

Click image for 800 x 1090 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In bottles and sprays, exclusively in official Rochas representatives

So that Audace, by Rochas, can be your day each morning: a new cologne

It's not always possible - nor advisable - to wear perfume early in the morning.

It's preferable to choose a cologne that evokes perfume without, however, being quite as intense...

This is the cologne that was missing to complement Audace, the insinuating perfume by Rochas.

This is the cologne that's just been born; bright, lively, so light, With subtle chords of the perfume Audace, by Rochas."

Centaur, 1967

Centaur ad, 1967, originally uploaded by Gatochy.

Click image for 768 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Are you ready for Centaur?

it's the Massage Cologne... half man, half beast, all male!

Out of the Wild and Violent days of ancient Greece comes the exciting concept of a Massage Cologne... it's name is CENTAUR.

Each morning... each evening massage CENTAUR into your torso.

Massage CENTAUR into your arms, legs, and loins.

CENTAUR has no alcohol to irritate, so it massages with comfort into sensitive areas.

CENTAUR adds a delightful new dimension to your body, a low level aroma that hovers close to the skin for hours, transmits its virile message only in moments of close and intimate contact.

CENTAUR makes no coy promises... finding HER is up to you... then CENTAUR gives her the message. She won't say, 'what are you wearing?' She will say, 'You smell good!'"

Muraline, 1947

Século Ilustrado, No. 485, April 19 1947 - 18a, originally uploaded by Gatochy.

Click image for 876 x 1256 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Muraline, the best water paint"

Gem, 1947

Século Ilustrado, No. 485, April 19 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Ever since you got rid of your '5 o'clock shadow' I'm immensiley pleased to serve your apetite without restrictions.

Avoid the 5 o'clock shadow

With Gem razor blades and shaving machines"

Asahi and Saporo Beer, 1930s

Asahi and Saporo Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 719 x 1000 size. Scanned from Taschen's "Japanese Beauties".

Asahi and Saporo Beer - these are now different companies... (Thanks to Paula Wirth for translating!)

Crab skin cream ad, 1930s

Crab skin cream ad, 1930s, originally uploaded by Gatochy.

Click image for 574 x 800 size. Scanned from Taschen's "Japanese Beauties".

Skin cream - Crab cream. (Thanks to Paula Wirth for translating!)

William Donahey, Monarch Food Products, 1928

William Donahey, Monarch Food Products ad, 1928, originally uploaded by Gatochy.

Click image for 723 x 991 size. Scanned from Taschen's "All-American Ads of the 20s".

Hamilton Beach Popcorn Popper, 1974

1974 Spiegel Hamilton Beach Popcorn Popper Ad w/ Joe Namath, originally uploaded by Neato Coolville.

"Endorsed by Joe Namath

Hamilton Beach corn popper 14.99

Joe Namath self-buttering popper by Hamilton Beach... there's no muss, no fuss! While corn pops, butter placed in lid melts and drips down to deliciously coat every kernel. Makes up to 4 quarts of yummy popcorn. Heat-resistant clear plastic dome converts to attractive serving dish. Enameled aluminum body has Duralon III non-stick lining. Kernel separator; thermostatic heat control."

Marjorie Torre Bevans, Royal Baking Powder, 1920

Marjorie Torre Bevans, Royal Baking Powder, 1920, originally uploaded by Gatochy.

Click image for 574 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Makes the Best Biscuits and other Foods
Send for New Royal Cook Book - it's free."

LePage's Tube Glue, 1919

LePage's Tube Glue, 1919, originally uploaded by Gatochy.

Click image for 1111 x 1500 size. From Taschen's "All-American Ads 1900-1919".

"Never too late to mend
with the Universal Mender

Mending is saving. To mend is to be thrifty. And thrift, after all, is just plugging up the leaks - it's waste-prevention.

Nothing will help you stop the waste-leaks around the home more efficiently and easily than a Tube of LePage's Glue.

Every day you will find something to mend or make with it. No matter what it is, 'it's never too late to mend'. Jot down on paper what it would cost to replace the mended articles. At the end of the year add up the total cost. The amount saved will astonish you. That's money made!

LePage's Liquid Glue in the Handy Tube is but 15 cents. Only glue that is scientifically acknowledged standard for 50 years.

The New Tube with its Spreader is easy to work with and clean to handle. See below how it works. The Spreader fits into the neck of the Tube and acts as Stopper. The Spreader, therefore, can never be lost - glue, tube and spreader, 'inseparable', always ready for instant use. No waste - no muss - no fuss! Keep a tube in the house.

LePage's is for sale at department, hard-ware, stationary and drug stores. Russia Cement Company, Gloucester, Mass."

Pablum cereals, 1952

Four Precooked Meals to Feed Your Baby Head!, originally uploaded by saltycotton.

"Look" magazine, January 29, 1952.

"The four precooked cereals

that tempt his appetite and help him grow

Whether your child is four months or four years old, just see what flavor variety can do to tempt his appetite and keep him eating heartily.

How easy it is, now that you have four famous vitamin-and-mineral enriched Pablum cereals! All four have high nutritional values, yet flavors are delightfully different.

And so tasty! Pablum's exclusive manufacturing process brings out the full, rich natural grain flavor - and all the goodness is protected by the exclusive 'Handy-Pour' spout on Pablum packages.

No cooking for you either! As Pablum cereals are precooked, you simply add warm milk or water and serve, for a tasty, nourishing hot cereal for all your children.

You may have confidence in all four Pablum cereals - the cereals prescribed by more doctors for more babies and children than any other precooked vitamins-and-mineral enriched cereal in the world.

Mead Johnson & Co.
Evansville 21, Ind., U. S. A.
A world or counsel

Take your child regularly to the doctor. Let him add his skill and knowledge to your own loving care.

For the most precious person in your life.

New! Exclusive... Convenient... Hygienic

Only Pablum packages have the exclusive 'Handy-Pour' spout. It opens and closes with a flick of the finger, makes pouring easy, and keeps baby's cereal safe."

Lamport & Holt Cruise Line, 1912

Lamport & Holt Cruise Line, ca. 1912, originally uploaded by Gatochy.

Click image for 739 x 1000 size. From Taschen's "All-American Ads 1900-1919".

Milton Glaser, computer ad, 1971

Milton Glaser, computer ad, 1971, originally uploaded by Gatochy.

Found in Everythings Surreal.

"Love Thy Computer. You'll Both Be Better For It." Programming Methods May 1971; pen & ink, color acetate overlays, 8.75 x 8.75", signed ll. Advertisement appeared in Fortune magazine. Signature is on a separate slip of paper adhered to the lower left.

Charles of the Ritz, 1962

Charles of the Ritz ad, 1962, originally uploaded by Gatochy.

Click image for 755 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"It's the fashion to wear made-to-order face powder Charles of the Ritz"

Ligne underwear, 1950s

Ligne underwear, 1950s, originally uploaded by Gatochy.

Click image for 572 x 1024 size. Via Agence eureka.

Pillsbury, 1954

pillsbury 1954, originally uploaded by Captain Geoffrey Spaulding.

"Mother, I love you."

Phillips fridge

Phillips fridge, originally uploaded by Gatochy.

Via Dias que Voam

"Trust your food for safe-keeping to the new fridge distributed by Philips."

Friendship Garden cosmetics, 1961

Go into Your Flower Garden to Apply Your Perfume!, originally uploaded by saltycotton.

Woman's Day, June 1961.

"Fresh flowers every day... for you!

Friendship Garden gathers them for you in beautiful profusion... holds their fragrance close to you with beautiful fidelity. Fragrance so light, so bright, so right for evey moment of your life."

Sausages Aveirense

Salsichas Aveirense, originally uploaded by Gatochy.

Via Dias que Voam

"Stop!... It's good to know the wishes of Miss Aveirense Sausage

1 - Make me your and remove me from the can

2 - Heat me in a warm water... bath

3 - Paint me with... mustard or

4 - Decorate me with... butter

5 - Lie me in a fluffy... little slice of bread

6 - I'm ready, and delicious! Help yourself

Hotdogs are only good with Aveirense Sausages

They're tasty and nourishing"

Tokalon pink cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 26a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"How my skin grew 10 years younger in 2 months

'Just two months ago, I had wrinkles and lines on my forehead, around my eyes and mouth...'

'Today all my friends admire my smooth, clean skin, my girl-like fair complexion.'

A new skin youth in 10 days.

Today every woman can have a clear, satiny, flawless skin, and a girl's skin's delicate freshness thanks to the discovery of this celebrated professor of medicine, who was able to capture in lice cells the precious mother-substance that makes new skin grow, forcing it so that dead skin's cells are renewed, day after day. This truly organic food acts upon skin as a youth elixir, and can be found exclusively (under the name of 'biocel') in the finest of skin creams, pink 'Tokalon.' Apply this beneficial food-cream to your face and neck five days a week before going to bed: 'biocel' is immediately absorbed by the skin's millions of pores, impregnating the epidermis's deepest layers during your sleep, so that when you wake up your skin is smoother, and softer than ever, literally glowing with freshness. After ten days the roughest or most withered skin begins to metamorphose. Test made by Dr. Stejskal at the University of Vienna's Hospital proved that the wrinkles of women from ages 55 to 71 disappeared after the sixth week. In order to beautify and rejuvenate your skin try 'Tokalon' pink cream. You may find other, more expensive creams, but none more active. That is why those who've used it before you, sooner or later have used it again. 'Tokalon' pink cream, the nightly food-cream."

Kolynos Dental Cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 7a, originally uploaded by Gatochy.

Click image for 588 x 456 size. Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Kolynos contains the adequate substances, criteriously selected to clean and polish teeth. Regular use of this refreshing dentifrice makes teeth whiter and exceedingly shiny.

It is beyond contest that Kolynos makes teeth lovelier."

Japanese White Powder Foundation, 1930s

Japanese White Powder Foundation ad, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

White powder foundation for your face (Thanks to Paula Wirth for translating!)

Letocreme, 1930s

Letocreme ad, 1930s, originally uploaded by Gatochy.

Click image for 570 x 800 size. Scanned from Taschen's "Japanese Beauties".

Skin cream - Letocreme - for younger skin. (Thanks to Paula Wirth for translating!)

John Held Jr., Lucky Strike Half and Half Tobacco, 1927

John Held Jr., Lucky Strike Half and Half Tobacco ad, 1927, originally uploaded by Gatochy.

Click image for 709 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Pretty Smooth like Half and Half

The first different smoking tobacco in a generation"

Fleisher Yarns, 1919

Fleisher Yarns, 1919, originally uploaded by Gatochy.

Click image for 573 x 828 size. From Taschen's "All-American Ads 1900-1919".


"The Colors Most Becoming to You

You know certain colors that are distinctly yours. When you wear them your friends tell you ' how becoming' they are.

You will find just those colors in The Fleisher Yarns - colors that you should always wear.

You will find, too, new colors of our own origination as well as those you have always loved.

The Fleisher Yarns have more than color advantage - they are of such soft texture that you find them remarkably easy to work with - a sfotness which adds greatly to the appearance and finish of your garments.

You can get The Fleisher Yarns at the best department stores in every city.

Get, too, The Fleisher Crochet and Knitting Book, Number 103E, giving instructions how to make many beautiful sweaters like the new Beaumont, illustrated here. 10c at all stores or 12c by mail direct, or 12 trade-mark tickets and 2 (?) for postage.

The Fleisher Yarns

'Every Color in the Rainbow'"

Marjory C. Woodbury, Kilburnie Zephyr Gingham, 1918

Marjory C. Woodbury, Kilburnie Zephyr Gingham, 1918, originally uploaded by Gatochy.

Click image for 576 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Kilburnie Zephyr Fast Color
32 inches wide

Here is a gingham, charming in possibilities for color schemes, that is tub-proof and sun-proof. Its wide range of fashionable stripes and plaids are all fast color, woven for service as well as for beauty.

Everyone will wear gingham gowns this Summer. Make yours of Kilburnie Zephyr. Its many beautiful patters assure you of style and carry our unqualified guarantee to replace any piece that fades or runs.

Your Kilburnie dresses will be happy dresses and you can wear then to your heart's content. They will have the freshness and beauty to please and the quality of service so necessary to the utility dress.

Don't forget the name 'Kilburnie.' You will find a pattern suitable for every gingham need. If you are buying your Summer clothes already made, look for the Kilburnie labels in the smartest tub dresses.

If your store doesn't sell this extra wide, fast color, moderate priced gingham, write us.

'Some Facts About Color Fabrics'

Very likely you have blamed your laundry for faded colors. This booklet may lead you to change your mind. It tells you things you ought to know about dyes, About laundries and about getting satisfactory results from gingham. Sent free on request."

Port Wine, 1975

Gente, Nº86, July 1975 - 25, originally uploaded by Gatochy.

Click image for 800 x 1084 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In Portugal do as the Portuguese do, drink Port Wine."

Yardley of London, 1966

Yardley of London ad, 1966, originally uploaded by Gatochy.

Click image for 751 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Click image for 752 x 1000 size.



"Wanted

For stealing kisses.
Outrageously beautiful female heavily armed with
Slickers

Yardley's quick-change lip-polish. Dzzles. Dims. Gives 5 new London Looks to lips and lipsticks.

Attention! Be on the lookout for a maddeningly marvelous quickchange artist. Description: is sometimes dazzling. Sometimes dim. Sometimes wild, sometimes mild. Scotland Yardley reports it's her Slickers that do it. Watch carefully for these lip disguises:

She slides a Slicker over her lipstick for a stunning gloss... a shimmer, a glimmer of glamour.

She slides a Slicker under her lipstick to soften... to mellow... to tone down color.

She slides a Slicker on alone for a natural moist glow that's madly flattering, anything but innocent.

Don't be fooled! She has five kinds of Slickers to change with - each in a madly striped London Look case.

Basicsliker - gives her a pale, clear moist look.

Frosted Slicker - puts shimmery moonlight on her lips.

Surf Slicker - flickers like sea foam.

Sunny Slicker - turns on a lemony gold glow.

Tan-Tan Slicker - warms and burnishes.

Please Note: This girl has never been caught with dry lips because Slickers protect them from everything but kisses, kisses, kisses.

Caution: She carries her ammunition in a secret liplighter

a small ingenious little case for kissing. One ends holds a Slicker...

the other end a London Look lipstick in one of 6 man-trapping colors:

Chelsea Pink, Pinkadilly, Dicey Peach, Poppycock, Nippy Beige, Peachering.

It's got a convenient little mouthsize, too. For sliding Slickers and lipstick on her pretty, pretty London Look lips. And for peeking in back of her (just to make sure that she's being followed).

Clue: She has an eye for a buy and got an extra Slicker free!

All she did was buy a Liplighter and she got an absolutely free Slicker. That's a $3.60 value for only $2.50. Usually the price of the Liplighter case alone.

Hop Tip: For a limited time only You can get the same great value. Just buy this charm of a Liplighter and the extra Slicker is yours - Free! Free! Free!

Confidential: Want to be wanted too? Get Slickers by Yardley at your nearest drug or department store. Then give up at once and get the

Reward.

Kisses! Kisses! Kisses!

Isn't it fun to be wanted?"