Make our cities even more beautiful, 1982

Make our cities even more beautiful, 1982, originally uploaded by Gatochy.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 692 x 1006 size.

Virginia Slims Cigarettes, 1971

Virginia Slims Cigarettes ad, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 713 x 1000 size.

"Presenting some new clichés Virginia Slims would like to drop into the English language.

A woman's best friend is her dog.
A woman's home is her castle.
The bigger the woman, the harder she falls.
No woman is an island.
We hold these truths to be self-evident: That all women are created equal.
Woman shall not live by bread alone.
One small step for woman, one giant step for womankind.
After all, when you have your own slim cigarette, you really deserve your own clichés, too.

You've come a long way, baby."

Campbell's Soup ad, 1968

Campbell's Soup ad, 1968, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 1000 x 1380 size.

"Introducing the Campbell Hang-Up

A wild, wacky way to have your soup and get a way-out poster, too!

Turn your wall souper-dalic! This poster's a 'biggy' - 2 feet by 3 feet. Get it by sending in 3 different labels from either Campbell's Tomato, Vegetable Beef, Chicken Vegetable, Chicken Gumbo, Chili Beef or Beef Noodle Soup, and 50c with the coupon below. The Campbell Hang-Up. It'll make Campbell Kids everywhere say... M'm! M'm! Groovy!"

Kolynos dental cream, 1947

Século Ilustrado, No. 482, March 29 1947 - 9a, originally uploaded by Gatochy.

Século Ilustrado, No. 482, March 29 1947. Click image for 816 x 546 size.

"There's no dispute Kolynos is a safe toothpaste, for it doesn't damage the teeth's enamel. Its composition has all the effective and most apropriate substances for the complete cleansiness of your teeth.

Kolynos dental cream, cleans your teeth safely."

Erich Maria Remarque's Nothing New on the Western Front, 1930

Ilustração, No. 110, July 16, 1930 - 43, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 900 x 1239 size.

"The latest novelty in literature is: Erich Maria Remarque's Nothing New on the Western Front

Livrarias Aillaud & Bertrand publishers

A best seller in all the languages of the universe"

Lux Fabric Wash, 1926

Lux Fabric Wash, 1926, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 677 x 876 size.

"On Monday .. worth $100
On Tuesday.. worth how much?

The ordinary Monday washing is harder on your clothes than six days' wear! 4c a week and you treat everything like fine fabrics!

Count up their cost as you sort the laundry. Even at medium prices your husband's shirts cost $2.00 apiece (and at least 3 in the wash every week!) his underwear $2.00, pajamas $3.00, your housedresses $4.50 each, nightgowns $2.00, the children's rompers $3.00, sheets $2.00 a piece and so on.

More than $100 worth of clothes all told in your own wash on Monday!

What are they worth on Tuesday?

The punishment your clothes get in an ordinary washing is harder on them than all the wear you give them the rest of the week. You can't afford to let the old harsh laundry soap wear out any more clothes in the washing! Clothes cost too much to risk them!

Treat all your laundry like fine fabrics! For just 4c more than you pay for ordinary laundry soap you give all your clothes Lux protection -- save dollars in wear and tear!

You know how faithfully Lux has always guarded your finer things -- your silk and delicate woolens -- how after even repeated washings it restores to you fresh and lovely as new.

Now all your clothes and precious household linens deserve this same fine fabric care! How radiantly clean, rich, sudsy Lux leaves your clothes -- how much longer they last! Lux cleanses out all the dirt without straining the fine fabrics. And -- what's so important: without fading colors.

So kind to hands!

As for your hands -- you can hardly believe such a difference possible! Harsh soap is so rough -- bites your hands so unmercifully. Lux suds are as caressing as the finest toilet soap. Lever Bros. Co., Cambridge, Mass.

Now let Lux save your hands in the laundry just as it does when you wash out a bit of finery -- when you wash dishes.

Enough in the big package for two average washdays."

Dr. Pierre's Dentifrice, 1919

Savon du Docteur Dentifrice Pierre ad, 1919, originally uploaded by Gatochy.

Scanned and quoted from Bronwen Meredith's "Vogue Body and Beauty Book" 1977.

"Dr. Pierre's (of the Paris Faculty of Medicine) dentifrices.

The dentifrice of her dreams"

Love science, explore diligently, 1985

Love science, explore diligently, 1985, originally uploaded by Gatochy.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 691 x 1018 size.

Virginia Slims Cigarettes, 1971

Virginia Slims Cigarettes ad, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 537 x 700 size.

"You've come a long way, baby."

Volkswagen, 1964

Volkswagen ad, 1964, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 503 x 700 size.

"Ugh.

This is an awful picture of a Volkswagen. It's just not us. We don't go in much for trading bees or sales jamborees or assorted powwows. Maybe it's because we don't quite understand the system. We've never figured out why they run clearance sales on brand new cars. If there are cars left over every year, why make so many in the first place? And how come the price goes down, even though the cars are still brand new? How does the poor guy who bought one last week feel about this week's prices? Imagine what a problem it must be to keep enough parts on hand when they're always changing. And for the mechanic to keep track of what he's doing. It's all very confusing. Either we're way behind the times. Or way ahead."

Embryodine Policalcium Biocreme Toothpaste, 1947

Século Ilustrado, No. 482, March 29 1947 - 6c, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 414 x 1070 size.

"Care for your teeth with calcium therapy with Embryodine Policalcium Biocreme Toothpaste

The new Dental Embryodine (Policalcium Biocreme) synthesizes all the most recent original findings on the living cells of the teeth. Dental Embryodine is the life of the teeth."

Bug spray Mortol, 1930

Ilustração, No. 110, July 16, 1930 - 41, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 1638 x 2574 size.

"Here's the ultimate liquid insecticide

Mortol (registered brand)

30% more efficient than any other"

Health-O-Meter Scales, 1929

Health-O-Meter Scales, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 627 x 830 size.

"The New Health-O-Meter De Luxe

Artistic as well as mechanical perfection is attained in the new Health-O-Meter De Luxe automatic bathroom scale. Its gentle elliptical lines harmonize with the motifs of the modern bathroom, and the variety of colors in which it can be furnished enables it to blend with any color scheme.

Placed in your bathroom, it will instantly become an integral and artistic part of it, just as weighing daily has become an inseparable part of the morning toilette of the thinking thousands.

One feels as secure standing on the new Health-O-Meter as on the floor itself, for it is built closer to the floor than any other. Exclusive mechanical features protect its unvarying accuracy, make it practically abuse-proof.

The helpful psychology... of weighing daily

If your health-O-Meter show you are gaining, you eat less - the memory of what it told subconsciously dulls your appetite.

For those who wish to take off or put on weight or reduce in spots, the Scientific Weight Control Course which accompanies each Health-O-Meter will give you the methods approved by the Weight Control Conference in the New York Academy of Medicine. Endorsed by thousands who have used it with the health-O-Meter to regain and retain their normal weight and figure.

Health-O-Meters are procurable at any department, hardware, physicians' supply or drug store.

Continental Scale Works"

Love hygiene, stress civilization, 1983

Love hygiene, stress civilization, 1983, originally uploaded by Gatochy.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 696 x 1010 size.

Eve Cigarettes, 1971

Eve Cigarettes ad, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 535 x 700 size.

"Farewell to the ugly cigarette. Smoke pretty. eve.

The newest way to express your love of pretty things. That's Eve. The first truly feminine cigarette. With pretty filter tip. Pretty pack. Rich, yet gentle flavor. Eve. For the lady with taste. Also, with menthol."

Libby's ad, 1961

Libby's ad, 1961, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 566 x 800 size.

"Richer in natural corn cream!

Not just good eating... superb eating, that's Libby's Cream Style Corn. It's pedigreed... bred to produce plump, juicy kernels; then knowingly blended to start the flow of that rich natural corn cream. The flavor, the texture are your tests that Libby's is the superior brand.

Corn and Wiener Roast -- In baking dish, stir 2 tbsp. prepared mustard into 2 #303 cans Libby's Cream Style Corn. Add 8 wieners, gashed and stuffed with sharp cheese. Dot them with butter and bake in mod. oven 20 min."

Minerva publishers, Marriage by Pearl Buck, 1947

Século Ilustrado, No. 482, March 29 1947 - 24a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 1252 x 808 size.

"Yellow cover books have just published: Marriage
A new novel by the great North-American writer
Pearl Buck"

Reo Motor Car Company, 1930

Ilustração, No. 110, July 16, 1930 - 8, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 957 x 1505 size.

"More comfort, minimum noise."

Aberfoyle Fabrics, 1928

Aberfoyle Fabrics, 1928, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 1601 x 1018 size.

Royal Vinolia Vanishing Cream, 1918

Royal Vinolia Vanishing Cream ad, 1918, originally uploaded by Gatochy.

Scanned and quoted from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 1186 x 924 size.

"Beauty on Duty has a Duty to Beauty. "

Kellogg's Variety, 1958

1958.08.18 Life P068, originally uploaded by Wishbook.

"St. George fought the dragon
But now he's forgiven
With Variety Pack
They're both really livin'!

Settles all differences... The choose-it-yourself breakfast"

Phy, Brasserie Lengrand

Phy, Lengrand ad, originally uploaded by Gatochy.

Kellogg Toasted Corn Flakes ad, 1908

Kellogg Toasted Corn Flakes ad, 1908, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919".

"Excuse me -- I know what I want, and I want what I asked for -- Toasted Corn Flakes -- Good day"

Bailes - Rusos

Bailes - Rusos ad, originally uploaded by Gatochy.

Satin Skin Powder, 1903

Satin Skin Powder ad, 1903, originally uploaded by Gatochy.

"Don't you want a satin skin!"

Let our lives have more order, 1983

Let our lives have more order, 1983, originally uploaded by Gatochy.

Click image for 948 x 1366 size. Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger.

Owens-Illinois Glass and Plastics, 1974

Owens-Illinois Glass and Plastics ad, 1974, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1324 x 874 size.

"Fresh thinking from the packaging company

Glass never looked better than it does today. On the shelf. And in your cost accounting. No other package can match its flexibility or consumer acceptance. Economics? It's a whole new ball game. O-I makes the most of glass packaging with total consumer service, plus a network of 20 plants to meet your growing needs."

Campbell's, 1967

Campbell's, 1967, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 766 x 1000 size.