Laxobac, 1947

Século Ilustrado, No. 482, March 29 1947 - 26a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 396 x 748 size.

"I used to take laxatives...

One doesn't travel as in the old days! At this day and age it's possible to take pleasant laxatives! Laxobac has a delicious chocolate flavour and has a mild effect on the intestines, compelling them to do their job. Even children like Laxobac.

I take the modern Laxobac!"

Gavotte de Nally Face Powder, 1930

Ilustração, No. 109, July 1 1930 - 5, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 109, July 1 1930. Click image for 976 x 1500 size.

"Quality, perfume and luxury packaging."

Tea ads, 1900s-1920s

Tea ads, 1900s-1920s, originally uploaded by Gatochy.

Click image for 646 x 900 size. Scanned from Taschen's "Japanese Beauties".

Advertisement for herbal tea for pregnant women and after pregnancy - also good for colds. (Thanks to Paula Wirth for translating!)

Click image for 528 x 747 size.

Have culture, 1986

Have culture, 1986, originally uploaded by Gatochy.

Click image for 703 x 995 size.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger.

Martini & Rossi Vermouth ad, 1970

Martini & Rossi Vermouth ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 604 x 800 size.

"Design by Bill Blass for Maurice Rontner

The nation's favorite vermouth... sewwt or extra dry."

Magnésia Bisurada, 1945

O Século Ilustrado, Nº409, 1945 - 22a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, Nº409, 1945. Click image for 1525 x 2310 size.

"For a tasty meal!

The pain is gone

Don't let heartburn, flatulence or dyspepsia ruin all your meals. Take a teaspoon of Magnésia Bisurada, in powder, or 2 to 4 pills. It's unparalleled in fighting excessive acidity -- the frequent cause of heartburn, flatulence and other forms of indigestion.

Assured digestion with Magnésia Bisurada"

ENO's Fruit Salt, 1930

Ilustração, No. 110, July 16, 1930 - 6b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 856 x 1172 size.

"1870 1930

The prestige of ENO's Fruit Salt

Over sixty years ago ENO's Fruit Salt won definitive universal reputation. Thanks to its mild laxative properties, ENO is beneficial to the stomach and liver, the most effective remedy to correct and clear away disturbances of the digestive tract. It's the best defense against migraines, heartburn, and flatulence that spring from habitual bad digestions. ENO is useful to one and all -- children and the aged can drink it.

One coffee spoon in a glass of water, morning and night."

Ad for sweets, 1900s-1920s

Food ad, 1900s-1920s, originally uploaded by Gatochy.

Advertisement for some kind of food or sweet. (Thanks to Paula Wirth for translating!)

Scanned from Taschen's "Japanese Beauties". Click image for 567 x 800 size.

Puccini's Turandot

Puccini - Turandot poster, originally uploaded by Gatochy.

Parke's Gold Camel Orange Pekoo Tea

Parke's Gold Camel ad, originally uploaded by Gatochy.

"Drink Parke's Gold Camel Orange Pekoo Tea".

7 Sutherland Sisters' Scalp Cleaner Shampoo, 1901

Seven Sutherland Sisters' Shampo, 1901, originally uploaded by Gatochy.

Click image for 486 x 718 size.

"An ideal shampoo can be obtained by using

7 Sutherland Sisters' Scalp Cleaner

A positive cure for dandruff. Keeps the hair healthy, even in growth, and lustrous. One 50c package convinces. Sold by over 28,000 dealers."

Better birth and upbringing, sturdily growing, 1986

Better birth and upbringing, sturdily growing, 1986, originally uploaded by Gatochy.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 673 x 989 size.

J&B Scotch, 1971

J&B Scotch ad, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 529 x 700 size.

Chocolat Lanvin, 1961

A Croquer 1961, originally uploaded by Rodrigo¬.

Beech-Nut Gum, 1957

1957.08.05 Life P052, originally uploaded by Wishbook.

"Be Chewsy

choose the one that 'belongs'

Beech-nut... the quality gum"

Flit bug spray, 1930

Ilustração, No. 110, July 16, 1930 - 6a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 783 x 1185 size.

"Destroys flies, mosquitoes, clothes-moths, cockroaches, bugs, ants".

Hunt's, 1961

Hunt's, 1961, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 780 x 1000 size.

"Oh, Mamma Mia!... wait till you taste Meat Balls... made with Hunt's Tomato Paste

Italian Meat Balls with Noodles

'This Italian-style dish, everyone enjoys -- especially when you use that good Hunt's Tomato Paste. Mamma Mia! It's the way to get the rich, tomato flavor in your Italian-style recipes -- just like home! I know your family will like it!'

2 eggs, well beaten
1 lb. ground beef
1 clove garlic, minced
2 tablesp. minced parsley
1/4 cup grated Parmesan cheese
1 teasp. salt
3 tablesp. Wesson, pure vegetable oil
2 6-oz cans Hunt's Tomato paste*
3 cans hot water
1 teasp. dried sweet basil
1 teasp. salt; dash pepper
1/2 teasp. sugar
1 lb. noodles or 1/2 lb. spaghetti, cooked

Mix together first sic ingredients. With wet hands form into about 16 balls (mixture will be quite soft). Brown slowly in hot oil, shaking pan frequently to keep balls round. Blend Hunt's Tomato Paste with remaining ingredients. Pour over meat balls. Cover and simmer 1 hour. Serve over cooked noodles or spaghetti. Makes 4 servings.

* Hunt's Tomato Paste is pure tomato, concentrated on a thick paste. Use in any recipe for true tomato flavor, a spoonful to a can full, depending on the recipe. Generally, add it to the water or liquid, then to the other ingredients.

The paste with the Sunny Italian Flavor
Hunt... for the best"

Lux Fabric Wash, 1927

Lux Fabric Wash ad, 1927, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 900 x 1199 size.

"The Chiffons & Printed Silks Paris is now wearing

Practical only if guarded from two enemies

The Longchamps track is brilliant now with smart women wearing the new creations of the Paris couturiers.

Everywhere are printed silks and chiffons, the newest versions of silk crêpe -- a bewildering variety of lovely fabrics in fascinating colors!

Such delicate fabrics, such exquisite colors are practical only if you guard them from two enemies. The first danger is rubbing with cake soap. Rubbing destroys the rich, soft sheen of silks and chiffons. The other menace is the destructive alkali contained in so many soaps -- regardless of whether they are flakes, chips or cakes. Alkali fades colors and weakens the sensitive silken fabrics -- may cut their life in half.

With Lux you avoid these destructive foes of silks and chiffons. trust your precious new dresses only to Lux -- anything else is a risk. The rich, bubbling Lux suds cleanse without harmful rubbing. The tissue-thin Lux diamonds contain no harmful alkali. Any fabric that is safe in water alone Lux leaves bright and unfaded, as beautiful as new. 20,000,000 women use Lux to keep their precious fine things ever lovely. Lever Bros. Co., Cambridge, Mass."

Mikhail Avvakumov and Olga Volkova, You Are Welcome! Moscow, 22ndOlympic Games, 1980

Mikhail Avvakumov and Olga Volkova, You Are Welcome! Moscow, 22nd Olympic Games, 1980, originally uploaded by Gatochy.

Scanned from the book "The Soviet Political Poster". Click image for 1840 x 948 size.

Hiram Walker Brandy, 1978

Hiram Walker Brandy ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 537 x 700 size.

"The Hiram Walker Sour Ball. For kids over 21.

Didn't you once love the zing of a sour ball? Remember the citrus snap that made you pucker your lips? Remember the cool taste on your tongue?

Now that you've grown up, you're ready to discover the delights of the Hiram Walker Sour Ball.

It's a quick treat to mix. (But remember to take it easy. This Sour Ball's not child's play.)

Just pack your glass with lots of ice, pour in 1 1/2 ounces of Hiram Walker Apricot Flavored Brandy, top it off with the juices of half a lemon and half an orange and stir.

Now relax and savor that Sour Ball. It's tart to start, tart to finish.

You'll be surprised how something sour can sweeten up your day."

U.S. Steel ad, 1961

U.S. Steel ad, 1961, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 496 x 700 size.

Veramon, 1930

Ilustração, No. 109, July 1 1930 - 2, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 109, July 1 1930. Click image for 999 x 1370 size.

"Veramon is your best friend

Because it makes disappear the fair sex's illnesses, relieving pain and restoring well-being and good humour. If illness worsens, please see your doctor; but in the mean time discomfort can be safely and effectively avoided with Veramon."

Will Grefé, Watkins Mulsified Coconut Oil, 1919

Will Grefé, Watkins Mulsified Coconut Oil, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 1182 x 1779 size.

"Proper Shampooing is what makes beautiful hair. It brings out all the real life, natural wave and color, and makes it soft, fresh and luxuriant.

Your hair simply needs frequent and regular washing to keep it beautiful, but it cannot stand the harsh effects of ordinary soap. The free alkali, in ordinary soaps, soon dries the scalp, makes the hair brittle and ruins it. This is why discriminating women use

Watkins Mulsified Cocoanut Oil for Shampooing

This clear, pure and entirely greaseless product cannot possibly injure, and does not dry the scalp or make the hair brittle, no matter how often you use it.

Two or three teaspoonfuls will cleanse the hair and scalp thoroughly. Simply moisten the hair with water and rub it in. It makes an abundance of rich, creamy leather, which rinses out easily, removing every particle of dust, dirt, dandruff and excess oil. The hair dries quickly and evenly, and has the appearance of being much thicker and heavier than it is. It leaves the scalp soft and the hair fine and silky, bright, fresh-looking and fluffy, wavy and easy to do up. You can get Watkins Mulsified Cocoanut Oil at any drug store. A 4-ounce bottle should last for months.

Splendid for children."

Rogers Lacquer ad, 1928

Rogers Lacquer ad, 1928, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 668 x 878 size.

"As amazing as it is NEW
Rogers 'Vogue' finish

You'd think it was a coating of jewel dust -- so brilliant -- so scintillating -- like the sparkling hues of countless diamonds, emeralds, rubies and sapphires, flashing in the sunlight.

It is the new Rogers 'Vogue' finish -- the latest and most thrilling idea in artistic lacquer treatment for new and old tables, desks, bookcases, lamps, smoking stands, bookracks, etc. The effect is amazing. Yet to produce it is very, very easy. Complete directions come with every can."

SOS

SOS, originally uploaded by Gitwithit.

Dead and Buried, 1981

Dead and Buried, 1981, originally uploaded by Gatochy.

Click image for 600 x 844 size.

Trix, 1957

1957.08.xx Parents' Magazine P031, originally uploaded by Wishbook.

Parents' Magazine.

Toughen up Americans! 1940

toughen up Americans!, originally uploaded by wackystuff.

DuBouchett Brandy, 1970

DuBouchett Brandy ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 315 x 800 size.

"A happy Dubouchett to you, too.

27 naturally flavored cordials, all irresistible.

Just say 'Doo-Boo-Shay'."