Lithinés du Dr. Gustin, 1930

Ilustração, No. 110, July 16, 1930 - 4c, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 706 x 861 size.

"When it's hot

You can't get away with absorbing just any drink; you should use only one, on its own or mixed with wine. Dilute Lithinés du Dr. Gustin in clean water, and you'll obtain a delicious drink, that dissolves the uric acid and combats kidney, liver, bladder, stomach and intestines' ailments."

Coca-Cola ad, 1950s?

Coca-Cola ad, 1950s?, originally uploaded by Gatochy.

Click image for 534 x 632 size.

Von Allmen, Gaines Viso Gurtel, 1950

Von Allmen, Gaines Viso Gurtel ad, 1950, originally uploaded by Gatochy.

Click image for 425 x 600 size.

Tupperware, Fairy, 1950s?

Fairy, Tupperware ad, 1950s?, originally uploaded by Gatochy.

Tupperware, Luau, 1950s?

Luau, Tupperware ad, 1950s?, originally uploaded by Gatochy.

Tupperware, christmas, 1950s?

Tupperware ad, christmas theme, 1950s?, originally uploaded by Gatochy.

"Gee, how she's going to love this Tupperware"

Tupperware, 1950s?

Clever on Sunday, Tupperware ad, 1950s?, originally uploaded by Gatochy.

"Clever on Sunday."

Japanese ad, 1950s-1970s

Japanese ad, 1950s-1970s, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 1120 x 800 size.

Nestlé Permanent Wave ad, 1920

Nestlé Permanent Wave ad, 1920, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 1239 x 827 size.

"The original permanent hair wave

The Nestlé Wave

A visit to the Nestlé Salons and the straighest hair within two hours is transformed into the most beautiful permanent waves or curls, which Sea Bathing, Turkish Baths, or any damp atmosphere intensify.

Wavings from 36/-. Beware of Imitators.

There is no difference between nature's wave and the Nestlé Wave."

Watteau Hats, 1910's

Hats Fashion Ad, 1910's, originally uploaded by Gatochy.

Click image for 549 x 800 size.

"America Fashions for American Women

The Watteau Hat for the American Girl

Adapted from the Watteau prints Drawings by Abby E. Underwood"

Kalhúa Liqueur, 1982

Kalhúa Liqueur, 1982, originally uploaded by Gatochy.

Scanned from Taschen's "American Ads of the 80s". Click image for 684 x 885 size.

"Frrresh"

Volkswagen, 1970

Volkswagen ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1390 x 872 size.

"We do our thing. You do yours."

Career Club Shirts ad, 1967

Career Club Shirts ad, 1967, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 572 x 800 size.

"Do the skate:

Skate right, clap hands.

Skate left.

Shake shoulders roll hands.

Skaters position, lean forward.

Skate forward right, then left.

Cut Loose in Career lub Shirts

Career Club tapered shirts in cotton broadcloth with new hi-boy roll collar. 15 hot and sweet colors. $4. Slightly higher in the West. Get free dance booklet at your Career Club dealer. Or write to Dance, Truval Shirt Co. Inc., 350 Fifth Ave., N. Y."

Saltratos Rodel, 1946

O Século Ilustrado, March 16, 1946 - 28a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 428 x 1110 size.

"Good news for sore feet

Here's a simple, fast and economic way to find relief. Soak your feet in hot water, adding a hand full of Saltratos Rodel. This milky bath, rich in oxygen, soothes the pain. Swellings disappear. Soft calluses can be scrapped away with your fingernails. Your feet are free, rejuvenated, relaxed. Start tonight, soothe your feet with a bath of Saltratos Rodel. In every pharmacy and drugstore. Low prices."

Magazine Bertrand, 1930

Ilustração, No. 110, July 16, 1930 - 4d, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 631 x 800 size.

"Magazine Bertrand

Maintains its supremacy

Read the July number"

Shinobairaku Corporation, herbs ad, 1900-1929

Shinobairaku Corporation, herbs ad, 1900-1929, originally uploaded by Gatochy.

Label for Shinobairaku Corporation - some kind of herb good for pregnant women - for pregnancy and after giving birth. (Can be put in water or tea) (Thanks to Paula Wirth for translating!)

Scanned from Taschen's "Japanese Beauties". Click image for 540 x 774 size.

Fry's Pure Concentrated Cocoa, 1898

Fry's Pure Concentrated Cocoa ad, 1898, originally uploaded by Gatochy.

Click image for 581 x 800 size.

Cadbury's Cocoa Essence

Cadbury's Cocoa Essence, originally uploaded by Gatochy.

Click image for 540 x 743 size.

"Makers to the Queen

Pure Refreshing Economical"

Georges Paul Leroux, Exposition Universelle Palais de l'Optique, 1900

Georges Paul Leroux, Exposition Universelle Palais de l'Optique, 1900, originally uploaded by Gatochy.

Henri Thiriet, Omega Bicycles, ca. 1897

Henri Thiriet, Omega Bicycles ad, ca. 1897, originally uploaded by Gatochy.

Acme Soap ad, 1890

Acme Soap ad, 1890, originally uploaded by Gatochy.

Click image for 640 x 394 size.

"Use Lautz Bros & Cos
ACME cut full lb soap
Buffalo N. Y."

Rémy Martin Cognac, 1981

Rémy Martin Cognac, 1981, originally uploaded by Gatochy.

Scanned from Taschen's "American Ads of the 80s". Click image for 685 x 886 size.

"The ultimate christmas spirit
Three hundred dollars the bottle"

Kraft Caramels ad, 1978

Kraft Caramels ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 527 x 700 size.

"Your mom melted the caramels. You dippes the apples. Together, you made caramel apples. And memories.

Make some memories for your family tonight."

Groshire/Austin Leeds ad, 1968

Groshire/Austin Leeds ad, 1968, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 497 x 700 size.

"When they ask Sammy about his Nehru suit, he tells them he had it made. And he's not putting them on.

Sammy is particular. He knows we don't manufacture suits. We make them. Much the way a Saville Row tailor makes his. Mostly by hand. We hand-cut the cloth. Then we shape it. And button-hole it. By hand. In all, we put an average of 40% more hand-shaping into our suits than you'll find in other suits that cost as much. Or more. Why? Because it's the only way to be sure that the suit will fit. Precisely. So when a friend asks Sammy who his tailor is, he tells them.

Groshire/Austin Leeds."

1940

Século Ilustrado, No. 152, November 30 1940 - 14, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1098 x 1560 size.

Ads for beauty cream Couto ("Guarantees women lasting youth. To use them is to defend yourself from old age and to look for happiness."); and to the film My Favorite Wife, directed by Garson Kanin, and starring Irene Dunne and Cary Grant.

Cafiaspirina, 1930

Ilustração, No. 110, July 16, 1930 - 4b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 819 x 1215 size.

"Thank God

I remembered to take Cafiaspirina, the medicine whose effectiveness on my daddy's clientèle I've witnessed on numerous occasions, including desperate cases. I ordered an original tube from the pharmacist. A few minutes after taking two pills I felt complete relief, and on that very evening I achieved a lovely artistic success.

As I think, so do many others. Try it and you'll be convinced."

Katori Senkou mosquito coil ad, 1900-1929

Katori Senkou mosquito coil ad, 1900-1929, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 668 x 900 size.

On the right an ad for Katori Senkou mosquito coil, King Corporation. Thanks to BNZ and to Paula Wirth for the translation.

Theophile Steinlen, Tournée du Chat Noir, 1896

Theophile Steinlen, Tournée du Chat Noir, 1896, originally uploaded by Gatochy.

Click image for 580 x 896 size.



Click image for 546 x 760 size.

Phillips 66 Petroleum, 1987

Phillips 66 Petroleum, 1987, originally uploaded by Gatochy.

Scanned from Taschen's "American Ads of the 80s". Click image for 1468 x 2001 size.

"Too pretty to get its feet wet.

Shaving by shaving, feather by feather, a wood block takes on life. The shaping of decoys has been a skill in Louisiana for as long as Cajun has been spoken. But this beauty will never flirt with a duck. Her charms are saved for the artistic, the art collectors, for all the admirers of things carved by hand. We at Phillips Petroleum are captivated, too. We try to take as much care when the work we do touches the habitats of wildfowl, as these artists take with their birds. To every last feather."

Viva Magazine ad, 1975

Viva Magazine ad, 1975, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 522 x 700 size.

"What would your mother say? If you don't care, subscribe to Viva. Viva's not afraid of anything and neither are you."

Dr. Pepper ad, 1960

Dr. Pepper ad, 1960, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 576 x 800 size.

"Nothing is impossible for people who drink Dr Pepper!

It is said that people who drink Dr Pepper can do anything: dance till dawn, have dimples when they smile, make bushels of money.

And we have a laboratory full of wealthy, dimpled dancers to prove it!

Obviously, Dr Pepper is no dull, run-of-the-mill soft drink. It tastes brighter. And it's really much more than refreshing: it's the real pepper-upper active folks need to keep up with the busy lives they lead.

Now that Dr Pepper is available almost everywhere, there's no reason for anyone to fail at anything! Have a frosty bottle of Dr Pepper and face the world with a conquering heart.

Ha-Ha? We try to make Dr Pepper ads funny (more or less) so you'll enjoy reading them. But we're serious about wanting you to try a carton or two. Dr Pepper is as good as we say it is. But please don't take our word for it. Buy some, instead, today."

Primrose Path, 1940

Século Ilustrado, No. 152, November 30 1940 - 10, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1110 x 1552 size.

Movie directed by Gregory La Cava, starring Ginger Rogers and Joel McCrea. "A vigorous! Humane! Ennobling motion picture!"